Overview
:
The Marketing Communications & Campaign Manager is responsible for the end‑to‑end development and execution of integrated marketing campaigns that promote Celanese products, solutions, and capabilities through broad, scalable digital reach and compelling storytelling. Working in close collaboration with Strategic Marketing and other stakeholders, the role owns campaigns from concept through execution, ensuring clear objectives, strong narratives, and effective use of digital channels and modern content formats.
Responsibilities:
YOU will be involved in the following tasks:
•Own end‑to‑end campaign delivery, from concept through execution, as the single point of accountability•Develop audience‑focused, actionable campaign plans, in close collaboration with Strategic Marketing and key stakeholders and in alignment with business priorities promoting Celanese products, solutions and capabilities•Define campaign objectives, scope, timelines, and success criteria•Lead digital‑first campaign activation, ensuring strong reach, relevance, and consistency across channels•Drive commercial activation, partnering with commercial teams to turn campaign messages and news into action and growth opportunities•Shape clear, compelling narratives, translating complex topics into engaging, usable storytelling•Deploy the broader MarCom team (content, graphic design, events & support, social media and community engagement) to support campaign execution and drive business impact•Manage project execution, including timelines, dependencies, and cross‑functional contributors•Track and review campaign performance, applying insights to continuously improve effectiveness
Qualifications:
What YOU will bring to the team:
•Segment Insights/Background•End‑to‑end campaign ownership with a strong digital‑first focus•Technical storytelling: translating complex topics into clear, compelling narratives•Development and use of modern content formats (. digital, social, video)•Driving broad digital reach across channels and audiences•Performance tracking and use of data and insights to optimize campaigns•Collaboration with commercial teams to support campaign activation and growth•Working with subject matter experts to validate content and messaging
Competencies / Behaviors:
•Technical storytelling – shapes clear, credible narratives from complex topics•Digital‑first mindset – designs campaigns for scale, reach, and modern formats•Performance‑driven – uses data and insights to optimize impact and outcomes•Execution‑oriented collaborator – drives delivery through strong cross‑functional partnership Celanese is a global leader in chemistry, producing specialty material solutions used across most major industries and consumer applications. Our businesses use our chemistry, technology and commercial expertise to create value for our customers, employees and shareholders. We support sustainability by responsibly managing the materials we create and growing our portfolio of sustainable products to meet customer and societal demand. We strive to make a positive impact in our communities and to foster inclusivity across our teams. Celanese Corporation employs more than 11,000 employees worldwide with 2024 net sales of $10.3 billion.
Celanese ist ein weltweit führendes Chemieunternehmen, das Spezialmaterialien herstellt, die in den meisten wichtigen Industriezweigen und Verbraucheranwendungen eingesetzt werden. In unseren Geschäftsbereichen setzen wir unser chemisches, technologisches und kommerzielles Know-how ein, um Werte für unsere Kunden, Mitarbeitenden und Aktionäre zu schaffen. Wir fördern die Nachhaltigkeit, indem wir verantwortungsvoll mit den von uns hergestellten Materialien umgehen und unser Portfolio an nachhaltigen Produkten erweitern, um den Anforderungen unserer Kunden und der Gesellschaft gerecht zu werden. Wir sind bestrebt, einen positiven Einfluss auf unsere Gemeinden auszuüben und die Integration in unseren Teams zu fördern. Die Celanese Corporation beschäftigt weltweit mehr als 11.000 Mitarbeiterinnen und Mitarbeiter und erzielte im Jahr 2024 einen Nettoumsatz von 10,3 Milliarden US-Dollar.
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