Company: Fuel Labs Inc.
Comp: Competitive Base + Significant Equity Upside
The Mission: Turn the world's fastest execution layer into the world's most profitable orderbook exchange.
About Fuel Labs
Fuel Labs is incubating O2, a high-performance orderbook exchange designed to prove the throughput of the Fuel Network. We are looking for the Founding GM to take this internal venture from MVP to profitability. This is not a standard PM role, it is a startup leadership role backed by the resources of a Layer 2 protocol. Fuel is a high-performance blockchain operating system that redefines what's possible on Ethereum. By combining unparalleled throughput with the core principles of decentralization and security, our platform simplifies the development process for builders worldwide. The Fuel Virtual Machine, with its groundbreaking state minimization and parallel transaction execution capabilities, sets a new standard for Ethereum Rollups, overcoming existing limitations in protocol development. Since our 2019 launch with Fuel V1, we've been focused on enhancing Ethereum's scalability. Our innovations, like the Fuel Virtual Machine and the Sway programming language, provide developers with a powerful, user-friendly environment. We’re a passionate, intelligent, and empathetic globally dispersed team, united by a love for innovation and a commitment to shaping the future of blockchain technology—one groundbreaking solution at a time.
The Role
We are looking for a Founding General Manager to lead the strategy, roadmap, and execution of our O2 Exchange, our decentralized orderbook and its supporting ecosystem. You won’t just be managing a backlog—you’ll be defining the future of how users trade, provide liquidity, and interact with decentralized finance.
As one of the earliest product leaders, you’ll shape everything from market research and user experience to building markets and growing volume. You’ll collaborate closely with engineering, design, and business stakeholders to ensure we build products that are both technically excellent and deeply valuable to our users.
The ideal candidate is entrepreneurial, data-driven, and passionate about the intersection of crypto, market structure, and user experience. You’ll help establish a culture of rapid iteration, high standards, and obsessive focus on growing a trader base and functional markets.
Responsibilities
Product Leadership & Strategy
Define and drive the product vision, strategy and roadmap for the orderbook, including spot trading, market making, and cross-chain integrations
Translate the company’s mission into clear product milestones and success metrics that balance user experience, scalability, and decentralization
Push the Fuel Ignition team to shape the underlying blockchain to meet the orderbook’s high performance requirements
Lead product discovery: identify user pain points, analyze competitors, and validate hypotheses with real usage data and user interviews
Cross-Functional Execution
Partner closely with engineering, design, and research to deliver features end-to-end—from contracts to API design to front‑end UX
Partner with marketing and business development teams to drive the creation of markets and acquisition of traders
Ecosystem & Growth
Work with community, marketing, and BD teams to drive user acquisition, market making, and integrations with other protocols to support shared growth
Develop and manage incentive programs (trading rewards, referral systems, rebates, etc.) aligned with long‑term healthy growth
Data-Driven Decision Making
Define core KPIs (volumes, retention, liquidity depth, user growth) and use analytics to inform prioritization and roadmap iteration
Establish frameworks for experimentation (A/B tests, on‑chain metrics, incentive feedback loops)
Continuously drive execution toward those goals
Team Building & Culture
Recruit, mentor, and develop team members as the organization scales
Foster a culture of ownership, iteration, curiosity, and speed while maintaining product quality and user trust
Qualifications
5+ years of experience in product management, including 3+ years in leadership roles
Proven track record of launching and scaling complex financial or trading products (crypto, fintech, or exchanges)
User acquisition and growth experience–work tightly with marketing and business development to bring traders and related parties onto the platform
Strong analytical mindset—comfortable using data to drive decisions and assess product performance
Exceptional communication skills: able to align technical and non‑technical stakeholders on a shared vision
Passion for decentralized systems, user empowerment, and building products that redefine financial access
Bonus Points
Experience as an early‑stage startup or founding product leader
Familiarity with on‑chain data analysis and tools like Dune, Nansen, or Flipside
Previous collaboration with blockchain engineering teams (Solidity, Rust, or TypeScript stacks)
Involvement in designing or running incentive programs
Contributions to DeFi or open-source protocols
Why work with us?
High Impact: You’ll shape the core product and direction of an emerging decentralized exchange from its earliest stages
Visionary Team: Collaborate with builders and researchers across crypto, market design, and protocol architecture
Ownership & Autonomy: Lead a zero-to‑one product function with full influence on roadmap, KPIs, and team culture
Competitive Package: We offer competitive compensation, meaningful token upside, and a fully remote, flexible culture
Culture Adds
User-Focused Missionary
Someone who deeply cares about solving problems for traders
Can spread that zeal to the team
Growth Minded
Focused on user acquisition
Understands trade-offs between growth and profitability
Thinks clearly about CAC and Customer Value
Knows when to partner vs build internally
Understands all barriers to growth to knock them down (e.g., Market maker onboarding, levered trading, etc.)
Revenue minded
Disciplined Execution
Builds culture of quick feedback cycles
Good formal communication skills
Holds teams accountable
Practical about delegating ownership and responsibility
Sets a strong consistent cadence
Experimental Culture
Doesn’t know everything, but can figure things out
Balances qualitative and quantitative insights effectively
Knows the data inside out
Pushes for clear thinking and good reasoning based on facts
Business Sustainability Experience (Nice To Have)
Understands all sources of cash available to a business. Eg: Revenue / contribution margin, Capital Raises from Investors, Passive Yield / Treasury Ops, Token or other offerings, Debt financing
Knows how and when to use each form of cash to sustain an operation
Be Aware of Job Scams. Fake job ads and fraudulent recruiters can sometimes appear in the Web3 industry. To ensure the legitimacy of any job offer or recruiter communication, please contact us directly at jobs@fuel.sh.
Our Commitment. At Fuel Labs, we are an equal opportunity employer. We are committed to fostering a fair and inclusive work environment. We do not discriminate against applicants or employees based on race, color, religion, national origin, gender, age, disability, veteran status, or any other protected status. All qualified applicants are encouraged to apply.
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