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Chief commercial & sponsorship director

Lausanne
Fédération Equestre Internationale
Inserat online seit: 10 Juni
Beschreibung

PpstrongPurpose of the Role /strong /ppReporting to the Executive Director of the Commercial, Marketing Communications Department, The Head of Commercial role is responsible for defining, leading, and delivering FEI’s commercial and revenue generation strategy, with a primary focus on growing sponsorship revenue, alongside media rights and broadcast distribution, as well as the development of merchandising and other new business opportunities. /ppThe role combines senior commercial leadership with a strong hands-on contribution, requiring direct involvement in sales strategy, negotiations, deal structuring, and partner relationship management, working alongside a lean team in a complex international environment where value is often created through tailored, non-standard commercial solutions rather than pure rights sales. /ppstrongKey Responsibilities /strong /ppstrongCommercial Strategy Revenue Leadership /strong /pulliDefine, recommend and deliver the FEI’s global commercial strategy in alignment with FEI objectives and Commercial, Marketing Communications priorities; /liliAct as a senior commercial advisor to the Executive Director, Commercial, Marketing Communications on revenue growth and commercial risk; /liliTranslate long-term commercial ambition into clear annual revenue targets and priorities; /liliLead the commercial function while remaining personally involved in key negotiations and strategic partnerships; /liliSet clear accountabilities across sales, partner management and rights delivery – ensuring the Manager, Partnerships owns day-to-day servicing and activation delivery, while the Head of Commercial leads senior relationships and renewal outcomes. /li /ulpstrongSponsorship Sales /strong /pulliLead sponsorship sales strategy and execution, including acquisition and renewal of partners; /liliPersonally drive or support high-value sponsorship negotiations; /liliEnsure sponsorship propositions align with FEI events, values, audiences and objectives; /liliWork closely with Marketing and Communications to maximise partner value. /li /ulpstrongMedia Rights Sales, Distribution Broadcast Strategy /strong /pulliDefine and deliver the FEI’s media rights sales and distribution strategy, in close collaboration with the Executive Director, Commercial, Marketing Communications and in coordination with the FEI’s strategic broadcast partner ClipMyHorse; /liliNegotiate media rights sales, distribution agreements and time-buy/value-exchange deals, optimising the mix of revenue, visibility/reach and long-term strategic value, and aligning closely with Marketing, Communications and Broadcast Production teams. /li /ulpstrongNew Business Development Commercial Innovation /strong /pulliIdentify and develop new revenue streams e.g. FEI’s new digital horse passport “equipass”; /liliAssess feasibility, scalability and risk of new initiatives; /liliDrive pragmatic commercial innovation. /li /ulpstrongPartner Management Value Delivery /strong /pulliOversee management of FEI commercial partners; /liliPersonally manage senior partner relationships, in particular with the FEI’s main partner Longines, alongside the Partnership Sales Manager; /liliEnsure partners receive agreed value and ROI, and proactively seek to maximise these; /liliDrive partner activation ambition and accountability (internally and with partners), ensuring agreed value is realised through proactive, high-quality execution; /liliIdentify opportunities to deepen long-term partnerships; /liliLead the renewal negotiations with every partner, in close collaboration with the Executive Director, Commercial, Marketing Communications and other members of the Commercial team. /li /ulpstrongTeam Leadership Hands-On Management /strong /pulliLead and develop a commercial team of four; /liliSet clear priorities while remaining actively involved in delivery; /liliEnsure strong cross-functional collaboration. /li /ulpstrongCommercial Governance, Budgeting Risk /strong /pulliManage commercial budgets and revenue reporting; /liliWork closely with Legal on contracts and rights agreements; /liliEnsure compliance with FEI governance and ethical standards. /li /ulpstrongPosition Requirements /strong /pulliMaster’s degree in business or related field; /liliMinimum 8 years of relevant commercial experience; /liliProven and successful experience in sponsorship sales and deal structuring; /liliDemonstrated experience managing and negotiating global, multi-million sports sponsorship partnerships, including complex, multi-year agreements with international brands; /liliGood understanding of broadcast distribution models; /liliStrong commercial valuation and pricing skills (quantifying value exchange, building ROI cases, and defending rights pricing in negotiations); /liliHands-on leadership style suited to lean teams; /liliStrong negotiation and financial skills; /liliExcellent written and oral communication skills in English; /liliGenuine passion for sport; strong interest in equestrian sport is a plus; /liliWillingness and flexibility to travel internationally, including weekends; /liliFluency in French is a strong asset. /li /ulpIf you meet the position requirements, strongWe want you /strong! We are a dynamic Sports Federation and we would gladly receive your application. /p /p #J-18808-Ljbffr

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