Develop an annual product marketing plan and execute to effectively market Edwards products to various stakeholders, including Edwards internal teams, clinicians and hospital administrators.
How you’ll make an impact:
* Develop comprehensive marketing plans including strategies and tactics in case of major product launches
* Lead the execution of product launches in collaboration with regional partners as appropriate including stakeholders readiness (e.g., training on product, messaging, and competition)
* Build relationships with key opinion leaders (KOL) to help inform product communication and understand current market environment and competition
* Develop product marketing campaigns and messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements
* Develop product materials and programs that support product differentiation and commercialization strategies
* Lead major projects to enhance Edwards' congress presence
* Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross‑functional stakeholders
* Develop the clinical story that supports the regional value proposition for Edwards' products
* Manage budgets related to product line, campaigns and projects
* Analyze clinical and market data to assess regional impact of activities
* Other incidental duties
What you’ll need:
* Bachelor's Degree 7 years years experience of work experience Required
* or Master's Degree or equivalent 5 years years experience of related experience working in sales, marketing, or healthcare industry Required
What else do we look for:
* Proven successful project management skills
* Proven expertise in Microsoft Office Suite
* Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
* Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards
* Extensive understanding of related aspects of marketing concepts and principles
* Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in‑depth understanding of commercial goals behind research
* Ability to forecast product lines for short‑term and long‑term accuracy based on market development, sales trends, competition and changing market dynamics.
* Ability to assess and understand market share, pricing, ASPs, competitive dynamics
* Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
* Strict attention to detail
* Ability to interact professionally with all organizational levels and proactively elevate issues to appropriate levels of management in the organization
* Ability to manage competing priorities in a fast‑paced environment
* Ability to represent leadership on sections of projects within a specific area working closely with cross‑functional team, marketing peers and leaders and managing needs and messaging to upper management
* Ability to maintain a strong relationship with the regional sales team, clinical specialists, governmental affairs, clinical economics and training to ensure effective and optimal integration of efforts
* Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
Edwards Lifesciences is the leading global structural heart innovation company, driven by a passion to improve patient lives. Through breakthrough technologies, world‑class evidence and partnerships with clinicians and healthcare stakeholders, our employees are inspired by our patient‑focused culture to deliver life‑changing innovations to those who need them most.
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