For one of our prestigious international clients, a globa Marketing & Commercial Strategy Lead – Global Brand For one of our prestigious international clients, a global leader in chemistry, we are currently recruiting an experienced Marketing & Commercial Strategy Lead for a one-year temporary assignment based at their site in Basel, Switzerland.
This role offers a unique opportunity to shape global brand strategy and drive commercial impact across a strategic product portfolio within a complex, international organization.
Marketing & Commercial Strategy Lead – Global Brand Role Purpose The role provides strategic and visionary leadership for global brand development across a key portfolio.
The successful candidate will ensure that New Product Introductions (NPIs) are positioned for long-term commercial success and that brand strategy is embedded throughout the product lifecycle.
You will work closely with cross-functional and international stakeholders, ensuring brand excellence, consistency, and measurable business impact.
Key Responsibilities Lead and steward global brand strategies across the portfolio, ensuring long-term brand equity growth and alignment with commercial objectives Define and drive global positioning and value propositions for New Product Introductions (NPIs)Embed brand strategy, customer insights, and market intelligence into cross-functional decision-making Influence and guide regional and local teams to ensure high-quality execution of global brand strategies Ensure strong brand governance and consistency across markets Manage global brand budgets, define investment priorities, track ROI, and report on performance Translate complex technical and scientific information into compelling brand narratives in collaboration with technical and regulatory teams Monitor brand performance and continuously optimize positioning and impact Act as a brand ambassador internally, strengthening brand-led decision-making Your Profile University degree in Marketing, Communications, or a related field Strong experience in brand management or marketing leadership, ideally in technical or regulated B2 B industries Proven track record in global or regional brand strategy and product launches Ability to influence senior stakeholders in a matrix environment without direct authority Strong organizational skills and ability to manage multiple priorities under time pressure Strategic, customer-focused, proactive, and innovative mindset Excellent communication skills and quick learning ability Fluent English required Why This Opportunity?This confidential assignment offers exposure to global strategic initiatives, cross-functional leadership, and the chance to make a tangible impact within a complex and international business environment.
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