Head of Content Marketing
About Toledo
TOLEDO is a global leader in precision instruments and services. We are renowned for innovation and quality across laboratory, process analytics, industrial, product inspection, and retailing applications. Our sales and service network is one of the most extensive in the industry. Our products are sold in more than 140 countries, and we have a direct presence in approximately 40 countries. For more information, please visit .
Our Opening and Your Responsibilities
TOLEDO's Process Analytics Division operates in technology-driven industries such as Pharmaceuticals, Chemicals, Food & Beverages, Semiconductors, and Power. In this environment, content marketing is not about surface-level storytelling, but about translating complex industrial processes into clear, structured, and credible communication.
This role offers the opportunity to take ownership of a content marketing function and further establish it as a structured, strategically driven discipline with clear business impact.
You will play a key role in shaping how technical expertise is communicated globally and how content contributes to business impact.
To strengthen our global marketing capabilities, we are looking for a Head of Content Marketing to join our Process Analytics Division. In this role, you will lead an international team and work closely with Product Managers, engineers, and marketing stakeholders across regions. You will operate in a complex, matrix environment where proactive ownership, persistence, and the ability to navigate technical topics are critical for success.
As Head of Content Marketing, you will be responsible for the following activities:
Develop and execute a forward-looking content marketing strategy aligned with business objectives and market opportunities.
Further develop the content marketing function into a proactive, strategically driven organization with clear business impact.
Lead, mentor, and further develop an international content team (5 direct reports), fostering ownership and accountability.
Create and oversee impactful, clearly structured, and visually engaging content across formats such as videos, articles, web content, guides, and whitepapers.
Translate complex technical topics into compelling and accessible narratives for technically sophisticated audiences.
Act as a central interface between Product Management, Industry Teams, and Marketing, ensuring alignment and consistent messaging.
Collaborate closely with outbound and web marketing teams to integrate content into broader marketing campaigns.
Proactively engage with technical stakeholders to extract insights and drive continuous content generation.
Leverage AI and modern content tools to optimize workflows, messaging, and performance analysis, including evolving SEO and AEO requirements.
Define KPIs and continuously improve content effectiveness through data-driven insights and performance tracking.
What You Need to Succeed
We have the following requirements for this position:
Completed higher education (University, University of Applied Sciences, or equivalent) in Business, Marketing, Engineering, Life Sciences, or a related field, combined with relevant hands-on experience in B2B marketing.
5+ years of experience in B2B marketing, including at least 3 years leading content teams.
Proven experience in industrial, technical, or complex B2B environments.
Strong ability to understand and translate complex technical content into clear and engaging marketing narratives.
Experience working closely with engineers, product managers, or technical stakeholders in a global environment.
Demonstrated ability to develop and execute content strategies linked to business goals, buyer journeys, and personas.
Hands-on leadership mindset with the ability to coach teams in writing, storytelling, and content quality.
Strong cross-functional collaboration skills and experience working in matrix organizations.
Data-driven mindset with experience defining KPIs and optimizing content performance.
Practical experience with AI tools and LLMs in content creation, optimization, and governance.
Our Offer to You
We offer:
Flexible working hours (depending on the role), a hybrid work model, and a wide portfolio of training opportunities
A 40-hour work week with at least 25 vacation days per year, plus 4 to 7 additional days off between