OverviewWe are currently supporting our client - a global leader in medical diagnostics in their search for a Global Marketing Manager - PHCS Cardiometabolic (m/f/d), based in Rotkreuz. This is an opportunity to join a company at the forefront of innovation, developing cutting-edge technologies and digital solutions that empower healthcare professionals to make accurate and timely decisions. The role centers on a collaborative partnership with a pharmaceutical company to establish the drug as a foundational treatment for high-risk cardiovascular disease (CVD) patients, leveraging the hs-CRP assay as a prognostic marker for residual risk to address systemic inflammation and improve cardiovascular outcomes.As Global Marketing Manager, you will craft a compelling narrative and raise awareness around hs-CRP testing. You will lead the development and execution of a comprehensive marketing strategy to support the collaboration’s objectives, with a focus on patients with evidence of ASCVD and CKD, and an hs-CRP level greater than 2 mg/L in secondary prevention settings.ResponsibilitiesMarketing Strategy & Execution: Lead the design and execution of global marketing campaigns and initiatives to create a compelling narrative around hs-CRP testing. Include: Creating a Market research presentation on needs, challenges, and opportunities.Developing an unbranded hs-CRP campaign for endorsement.Building a Messaging framework and Lexicon guide.Generating campaign content for endorsement.Leading the creation of educational materials, website content, and webinars.Developing a comprehensive congress engagement plan.Commercialization & Lifecycle Management: Drive commercialization strategies and direct engagement with key regions and prioritized affiliates of our pharma partner. Act as a catalyst for local collaborations to enable market entry and increase utilization of the hs-CRP test within cardiovascular risk context. This includes marketing context supporting market development, product positioning within cardiovascular risk and the prognostic value of the biomarker to increase adoption of hs-CRP as a standard biomarker for systemic inflammation.Your profileDegree in a scientific or marketing related field, paired with strong business acumenAt least 5+ years of experience as Marketing Manager in healthcare, ideally in Diagnostics with Cardiometabolic experienceUnderstanding of pharmaceutical collaborations to support an easier transition into the roleExcellent communication and collaboration skills to work effectively in a team across global teams and external partnersStrong leadership and influencing capabilities to drive alignment and execution of product strategiesPassion for customer and patient-centric solutions and a drive for continuous improvementThriving in dynamic environments, where collaboration is key, and always looking for innovative solutions to challengesFluent in EnglishGeneral informationStart date: 01.10.2025Latest start date: 01.01.2026Planned duration: Project planned until 31.12.2027Workplace: RotkreuzWorkload: 80-100%Home Office: Yes, up to 40%Travel: Yes, 10% global travelling possibleTeam: Project team 10-15 members
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