Description
We’re looking for our next bold leader – a
Description
We’re looking for our next bold leader – a Content Marketing Manager – to join our quest to provide market-transforming solutions for businesses, care teams and consumers to interactively manage health and care.
At Medecision, you’ll have the chance to work with people that have incredible intellect, who are hard-wired for problem-solving. You’ll also know that you’re making a real difference, and not just in some abstract, corporate-mission-statement kind of way. We’re working with companies that touch millions of lives every day, maybe even saving a few along the way. Each person contributes uniquely to our mission and our ability to raise the level of experience we provide to all our customers and colleagues. The role of Content Marketing Manager is no different, and in fact, plays a key role in our journey to innovate solutions that solve real problems for our clients.
What We're Looking For
To be successful at Medecision the Content Marketing Manager will understand what a customer centric organization entails and be able to infuse that ideology in your contributions. On a given day you will play a key role in developing a content strategy that supports developing thought leadership, driving awareness and traffic, nurturing sales, and closing deals.
The successful candidate is an exceptional writer and content strategist with a knack for breaking down complex topics into compelling, digestible narratives. Working closely with key partners across the organization, this individual will play a critical role in helping us drive brand awareness, affinity, and conversion through the strategic use of content.
Requirements
Duties and Responsibilities
* Support all content marketing initiatives to drive traffic, engagement, and improve shared content across social media channels; content to include white papers, blog posts, website copy, eBooks, infographics, videos, and other content as needed
* Lead the development of campaigns to drive engagement with content
* Collaborate across functions to deliver an effective content marketing strategy to meet the business objectives
* Manage an editorial calendar and organization workflows to ensure our content is relevant to our target audience and scalable into different formats
* Edit and review content for messaging, style guidelines, brand consistency, and voice
* Contribute to corporate social media channels, as well as management of digital content hubs, including email/newsletter distribution to ensure effective distribution and strategic amplification of content for maximum reach and business impact
* Support with brand content strategy and social media strategy, as well as content needs for lead generation campaigns
* Edit and review a wide variety of content types, including social content, video, articles and long-form content
* Manage agency partners to develop engaging content marketing programs that drive business goals, overseeing content development and project timelines
* Leading research to drive thought leadership that fuels content development and positions company as a thought leader and information resource
* Keeping up with current industry trends and topics to ensure effective communications
Other duties as assigned
Comply with all security policies and HITURST controls
Education And Experience
* BA, BS in Marketing, Communications, Business, related field, or equivalent years of relevant work experience. Healthcare experience a plus.
* 3+ years in marketing, communications, or writing-focused roles, preferably with experience in editorial content development for a digital publisher, or marketing/communications agency
* Proven success using content and social media to advance consumer brands
* Editorial mindset that seeks to understand what audiences consume and how to create it, with a strong understanding of the use of tone and voice for different audiences and channels
* A solid understanding of content and social marketing industry trends, tactics, and user behavior
* Self-motivated, articulate, with excellent verbal and written communications skills.
* Strong collaborator, ability to partner with internal teams and external vendors, sponsors, and agency partners.
* Proven experience utilizing strong interpersonal skills to guide stakeholders through the decision-making process involved in moving a project forward successfully.
* Ability to think creatively, stay calm under pressure, meet deadlines and problem solve
* Ability to work independently, as a team member, and under supervision required
* Creative and enjoys brainstorming to find ways to improve the customer experience
* Intermediate to advanced proficiency in MS Office Suite (specifically Excel, PowerPoint, Project), and other CRM, marketing, or collaboration software.
Salary Description
$85,000 - $105,000 annually
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Software Development
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