Commercial Marketing Lead - Haemophilia page is loaded## Commercial Marketing Lead - Haemophilialocations: Baseltime type: Full timeposted on: Posted Todaytime left to apply: End Date: February 20, 2026 (19 days left to apply)job requisition id: 202601-102572At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.### ### The PositionOur Pharma Global Product Strategy (GPS) team plays a pivotal role in shaping the future of healthcare. As a Commercial Marketing Leader (CML), you are a champion of our global brands, leading the development and execution of end-to-end disease area (DA) commercial strategies and translating scientific data into compelling value stories. You are accountable for envisioning, crafting, and executing global marketing strategies through the Disease Area Commercialisation Strategy (DACS), Brand Strategy and the executional plan, the Commercial Operational Realisation Plan (CORP).Whether sitting on a Commercialisation Leadership Team (CLT) as the Marketing lead, or within the broader DA marketing team, you act as an opportunity scout and a global catalyst, leading and enabling flawless execution to maximise patient uptake. You will report to the Head of Commercial Marketing, Global Pharma Strategy.### The Opportunity* Lead the development and realisation of the Disease Area Commercial Strategy (DACS), Brand Strategy Guidance, Brand Book, and the Commercial Operationalisation and Resource Plan (CORP).* Drive marketing strategy at the DA portfolio or individual medicine level, including co-positioning, market shaping, and launch readiness for NMEs and line extensions.* Serve as a matrix leader for DACS and Brand Mid Term Objective Stewards, coordinating marketing efforts across global markets and facilitating high-impact trade-off decisions.* Link people and information to bridge the gap between scientific innovation and market reality, helping to architect ecosystems that transform therapeutic potential into patient impact.* Design and execute customer-centric ICX strategies using digital platforms and AI to deliver personalised journeys and champion brand consistency across all touchpoints.* Sponsor and lead work packages including pre-SREP work, TPP input, integrated value narratives, and competitive scenario planning.* Partner with senior stakeholders and coordinate between commercial functions and key affiliates to drive organisational pull-through and ensure radical clarity in communication.### Who You Are* Experienced marketer with at least 10 years of experience in global or affiliate marketing with a proven track record across the full product lifecycle.* Visionary leader who brings simplicity to complex environments and has the ability to influence senior stakeholders while speaking with clarity.* Strategic and agile professional with a demonstrated ability to connect dots and prioritise in a fast-paced, matrixed environment.* Embodiment of the VACC leadership mindset (Visionary, Architect, Catalyst, Coach) with a strong commitment to organizational decisions.* Technically proficient in the science of marketing and ICX or omnichannel strategies with the ability to leverage data-driven insights.This role is being recruited for the Non- Malignant Haematology Therapy Area, and prior experience in Haemophilia would be an advantage but is not a necessity.### Who we areA healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.Let’s build a healthier future, together.**Roche is an Equal Opportunity Employer.** #J-18808-Ljbffr