Help us change lives
At Exact Sciences, we're helping change how the world prevents, detects and guides treatment for cancer. We give patients and clinicians the clarity needed to make confident decisions when they matter most. Our mission is to make a meaningful difference in patients' lives by delivering innovative cancer diagnostics.
Position Summary
The Brand Lead International is responsible for leading the development of strategies and tactics for the International Precision Oncology business, reporting to the Head of Marketing, International. This role will support development and execution of the plan in partnership with the International cross-functional and local marketing teams and support marketing data analytics to drive data-driven decisions, and will participate in operational planning and lead the tactical plan across multiple channels.
The Brand Lead is a key member of the International Marketing and cross-functional Brand Team.
Key Responsibilities
* Coordinate the development of the operational and tactical annual plan for the brand, working closely with marketing colleagues in US, International and countries as well as all other stakeholders of the international Brand Team.
* S Supports the alignment on marketing strategy, the product positioning, the messaging, and plans among Country Managers, Medical Affairs, Market Access and the key stakeholders.
* Support/drive the evolution of brand campaigns.
* Lead the development of multi-channel marketing campaigns and communication strategies.
* Ensure the product positioning, messaging, and product campaign are effectively integrated into all promotional assets.
* Analyze qualitative and quantitative data to continually gain a deeper understanding of the market and customer needs.
* Liaise directly and manage the relationships with various external groups; including service vendors, agency partners, and Societies/organizations.
* Ensure coordinated efforts for training of field force partnering with Commercial Excellences team and Country / Sales Managers.
* Work with the Global PO team to support the shaping of the product strategy (LCM plan, report updates).
Requirements
* Master's degree in business administration, marketing or related field.
* Minimum of 8 years of experience in Marketing, Brand Management and Sales. Operational country experience is a big plus.
* Fluent in English. Knowledge of French, German, Italian, Spanish, Japanese are a plus.
* Experience working in oncology or oncology diagnostics.
* Demonstrated ability to work cross-functionally with other departments and stakeholders.
* Proficient in Microsoft Office Word, PowerPoint, Excel, and Outlook.
* Strong project management skills.
* Strong communication, presentation, and facilitation skills.
* Ability to be perceived as a leader without having direct authority.
* Uphold company mission and values through accountability, innovation, integrity, quality, and teamwork.
* Support and comply with the company's Quality Management System policies and procedures.
* Ability to travel 50% of working time away from work location, may include overnight/weekend travel.
We foster a culture where all employees can develop personally and professionally with a sense of respect and belonging, enabling our success relies on the experiences and perspectives of a diverse team.