E-Commerce Performance and Growth Specialist F/M
Pensum: 100%
For 45 years, the Laurastar Group has combined innovation, ambition, and excellence to create long-lasting products that beautify and purify your clothes and home. The family-owned Swiss group's expertise now extends from ironing and fabric care to hygienic steam systems aimed at creating a healthier home for you and your loved ones. Thanks to its unique Dry Microfine Steam DMS technology, Laurastar is the world leader in high-end steam systems, with over 3 million products sold in over 40 countries worldwide. In Switzerland, where the Group’s headquarters are located, almost a quarter of households own at least one of the brand’s most popular products. Laurastar employs around 280 employees, including its subsidiaries in Germany, France, Benelux and Hungary.
Our motivated, well-trained, hard-working, result-oriented employees are the foundation of our success.
If you would like to contribute to this success, we look forward to meeting you!
We are looking for our future,
to join our world headquarters in Châtel-St-Denis.
As an E-Commerce Performance & Growth Specialist, you will be responsible for scaling online sales, optimizing digital advertising, and driving customer acquisition and retention. You will manage paid media strategies, conversion rate optimization (CRO), and customer engagement to maximize revenue and enhance the overall e-commerce experience.
Main role:
* Manage and optimize paid media campaigns mainly across Google Ads, Meta Ads, TikTok, Amazon Ads, Display, Teads and affiliate networks.
* Drive customer acquisition and traffic growth through performance marketing strategies and paid/organic acquisition channels.
* Implement growth marketing tactics to expand reach and engagement.
* Improve conversion rates (CRO) by optimizing product pages, checkout flows, and UX/UI in collaboration with internal teams.
* Conduct A/B testing and personalization experiments using platforms like Optimizely.
* Develop and manage email/SMS/push automation strategies (cart recovery, upsells, and loyalty campaigns) to boost retention.
* Analyze campaign performance and key KPIs (CAC, LTV, ROAS, AOV, churn) to improve performance efficiency.
* Stay up to date with the latest e-commerce trends, performance marketing tactics, and digital advertising innovations.
* Knowledge or experience with Salesforce Marketing Cloud and Salesforce Commerce Cloud.
* Any Salesforce certification is a plus
* Strong expertise in performance marketing & digital advertising, with a proven track record in Google Ads, Meta Ads, TikTok Ads, Amazon Ads, Display Ads and Affiliate Marketing.
* Hands-on experience managing large-scale paid media budgets and optimizing ROAS, CAC, and LTV across multiple acquisition channels
* Conversion Rate Optimization (CRO) expertise, with experience in A/B testing, UX/UI enhancements, and personalization to improve customer journey performance.
* Proficiency in using data to drive growth, with the ability to read dashboards, interpret performance insights, and translate them into actionable business decisions.
* Knowledge of tracking and marketing attribution models.
* Fluent spoken and written English (C1 minimum). French knowledge is a plus.
Personality, Soft Skills:
* Strong analytical mindset with a performance-driven approach.
* Creative problem-solver with a passion for growth marketing and digital advertising.
* Excellent communication and collaboration skills to work with cross-functional teams.
* Ability to manage multiple campaigns and priorities in a fast-paced environment.
* Proactive and curious, always looking for new tactics to improve online sales.
* Minimum 5 years’ experience in e-commerce, digital analytics, or performance marketing
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