Overview
Marketing Manager Rare Tumors (all genders) at Merck Healthcare. Join to apply for the Marketing Manager Rare Tumors (all genders) role at Merck Healthcare.
Responsibilities
* Develop and implement comprehensive marketing and communication strategy and brand plan to effectively enhance treatment visibility and adoption within country, in collaboration with global marketing team and local field team
* Adapt, translate and develop localized messaging & omnichannel campaign contents ensuring alignment with global strategy and local market requirements
* Support launch readiness activities and continuously shape country-specific marketing strategy incorporating consolidated insights from market research and internal teams
* Drive awareness campaigns targeting HCP referral networks as well as patients
* Conduct market research & collect relevant insights to identify local market requirements, considering trends and competitors
* Collaborate cross-functionally providing product knowledge, marketing materials, and training sessions to effectively position products towards external stakeholders
* Steer and support local patient support activities by internal teams or external vendors for patient education and treatment support
* Manage the marketing & local patient support program budget for assigned products, ensuring effective resource allocation
* Plan and implement local presence at congresses, symposia and other relevant stakeholder events in cross-functional collaboration
* Ensure compliance of marketing activities with local regulations and industry standards, working closely with legal and regulatory teams
Qualifications
* 5+ years experience in marketing or other relevant role in the rare oncology or closely related rare disease pharmaceutical industry
* Launch experience required, previous sales experience beneficial
* Deep knowledge of the local healthcare system
* Strong analytical skills to interpret market data and research findings to inform strategic decisions
* Sound project management skills with ability to manage complex requirements, prioritize and execute
* Excellent communication and presentation skills with ability to engage effectively with diverse stakeholders
* Strong sense of urgency and proven ability to organize and prioritize for execution and completion
* Demonstrable drive for high performance and results
* BSc or higher in Business Administration, Life Sciences, Health Economics, or other related areas
* Fluency in German and English
What we offer
We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We believe that this variety drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!
Apply now and become a part of a team that is dedicated to Sparking Discovery and Elevating Humanity!
#J-18808-Ljbffr