A wellness brand is seeking a Social Media Content Creator to develop Instagram Reels and branded tiles that embody a clean, warm, and authentic aesthetic. The content should resonate with women—particularly mums—seeking honest and calming health information. Responsibilities include producing two Reels and two Instagram tiles aligned with existing brand tone, visual identity, and minimalist style. The role requires close attention to visual and emotional nuance, with references provided from leading wellness accounts. This initial assignment may lead to ongoing monthly work based on the quality and alignment of deliverables.
Requirements
Proven experience creating short-form video content for Instagram (Reels)
Strong understanding of minimalist, wellness-oriented design aesthetics
Proficiency with Canva and/or Adobe Illustrator
Ability to follow and interpret brand tone, voice, and visual guidelines
Experience in the health, wellness, or supplements space is preferred
Skilled in using calm audio, soft transitions, and overlay text in videos
Capable of creating branded quote tiles using natural textures and muted tones
Must be able to deliver 2 Reels and 2 Instagram tiles by the end of the week
Remote work; open to talent globally
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Tätigkeitsbereich Marketing
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