What You Will Do Daily:
1. Define and communicate compelling product positioning and messaging that clearly articulates the unique value of our code security solutions and differentiates them within the competitive DevSecOps market.
2. Lead the development and execution of a data-driven technical content strategy, creating insightful blog posts, authoritative whitepapers, practical how-to guides, and engaging video content tailored specifically for developers and software professionals to establish thought leadership and fuel demand generation.
3. Architect and deliver high-impact technical sales enablement materials, including competitive battlecards, technical pitch decks, and robust objection-handling content, to empower our sales and solution engineering teams to effectively communicate the value of our code security solution.
4. Drive a deep understanding of our target technical customers and the competitive landscape through rigorous market research and analysis, translating these insights into actionable product and marketing strategies.
5. Engage directly with the developer community through technical content, webinars, and events to build awareness, foster adoption, and gather critical feedback.
6. Lead the development and execution of comprehensive go-to-market strategies for new code security features and product launches, ensuring seamless cross-functional alignment and maximizing market impact.
7. Collaborate intimately with engineering and product teams to gain a deep technical understanding of our product capabilities, ensuring accuracy and impact in all market-facing materials.
8. Act as the voice of the technical customer internally, using market intelligence to influence product roadmap decisions and prioritization for code security features
The Experience You Will Need:
9. Proven experience (5+ years) in product marketing and technical marketing within the software development or code security space, with a track record of successfully bringing technical products to market.
10. Demonstrated success in creating technical marketing content that resonates with and is trusted by developers and software professionals.
11. Skilled communicator with the ability to build and deliver compelling technical solution demonstrations that showcase product value effectively.
12. Extensive experience in programming and DevOps, enabling you to engage in technical discussions with developers authentically and credibly. In particular:
13. Strong understanding of the Software Development Life Cycle (SDLC) and secure coding practices.
14. Deep understanding of security concepts such as SAST, SCA, taint analysis, OWASP Top 10, CWE, CVE, NIST SSDF, and vulnerability prioritization.
15. Familiarity with DevSecOps platforms and their integration into developer workflows.
16. Ability to understand and communicate complex technical concepts effectively to both technical and non-technical audiences.
17. Exceptional written and verbal communication skills with fluency in English.
18. Strong presentation and storytelling skills, with the ability to simplify complex technical concepts for diverse audiences.
19. Ability to work collaboratively with cross-functional teams in a fast-paced environment.
20. Deep technical understanding and passion for software products and the underlying technology.
Why You Will Love It Here:
21. Our culture and mission set us apart. We have a dynamic work culture that values respect and kindness and embraces the right to fail (and get right back up again!).
22. Great people make a great company. We value people skills as much as technical skills and strive to keep things friendly while still being passionate leaders in our domains.
23. We have a flexible work policy that includes 3 days in-office and 2 days work-from-home each week for those located near our office locations; some locations such as Dubai, India, Japan and Australia operate fully remotely.
24. We have a growth mindset. We love learning and believe continuous education is critical to our success. In an ever-changing industry, new skills are necessary, and we're happy to help our team acquire them.
25. As the leader in our field, our products and services are as strong as our internal team members.
26. We embrace transparency with regular meetings, cascading messages and updates on the growth and success of our organization.
Benefits of Working With Sonar:
27. We encourage usage of our robust time-off allocations with 27 PTO days for our employees based out of the Geneva region, plus additional days based on seniority and circumstances.
28. We contribute 60% of the total cost for your pension; 13.5% to 15.5% of your base salary for savings; 2% for risk.
29. Generous discretionary Company Growth Bonus, paid annually.
30. Commuting:Sustainable mobility options, including carpooling and the refund of 60% of the annual transportation subscription.
31. Global workforce with employees in 20+ countries representing 35+ unique nationalities.
32. We have an annual kick-off somewhere in the world where we meet to build relationships and goals for the company.
We Value Diversity, Equity, and Inclusion:At Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures.We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.All offers of employment at Sonar are contingent upon the precise results of a comprehensive background check and reference verification conducted before the start date.Applications that are submitted through agencies or third party recruiters will not be considered.