Overview
bioMérieux is a family-owned global company and a world leader in the field of in vitro diagnostics. For more than 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Our teams span 45 countries and serve 160 countries with a large distribution network. Come and join a family-owned global company with a long-term vision and a human-centered culture.
We are looking for a Regional Marketing Manager Molecular (BIOFIRE) - EMEA who will work and grow within the Clinical Operations department. The position is offered under an open-ended contract and may be based in any EMEA country where bioMérieux operates, with an expected travel requirement of approximately 20–30% across the region.
What will be your responsibilities?
You support the development and execution of the EMEA marketing strategy for the BIOFIRE product line. Operating under the guidance of the Regional Franchise Lead Molecular, you ensure local market activation, cross-cluster coordination, and continuous insight flow between the field, regional leadership, and Global Product & Market Management.
You translate global strategic intent into actionable regional programs, optimize BIOFIRE portfolio performance, enable effective launches, and support countries in driving commercial impact across a diverse EMEA region.
Your main missions will be the following:
Regional Strategy & Planning
* Implement regional BIOFIRE marketing initiatives aligned with franchise priorities.
* Adapt global frameworks and content to EMEA needs; ensure clarity and relevance for cluster and country teams.
* Consolidate market feedback, competitive intelligence, customer insights; feed into regional plans and LCM inputs.
* Support business reviews, annual planning, and market prioritization for BIOFIRE.
Launch Management
* Coordinate regional launch execution and readiness (messaging, tools) in line with Launch Excellence.
* Track activation metrics and business performance; assess risks, propose corrective actions.
* Maintain pipeline visibility and support lifecycle management.
Global & Local Collaboration
* Act as liaison between Global Product & Market Management and cluster/country marketing teams.
* Ensure consistent use of messaging, positioning, value propositions, and clinical evidence.
* Facilitate best-practice sharing (communities of practice).
Operational Effectiveness
* Support creation/localization of assets and campaigns by Global/Regional/Local MarCom.
* Monitor usage and impact of materials; prepare presentations, dashboards, and reviews.
Drive & Management by Influence
* Collaborate across clinical, medical, market access, sales excellence, and commercial operations.
* Build trust-based relationships across clusters; drive alignment without direct authority.
Who are you?
* You hold a Master’s degree in Marketing, Life Sciences, Business, or a related discipline.
* You bring 3–5 years of marketing experience within the IVD sector, ideally with exposure to molecular diagnostics or syndromic testing.
* Experience in internationally distributed or cross‑country roles is considered an asset.
* You demonstrate strong marketing execution capabilities, coupled with solid analytical skills and business acumen.
* You thrive in a matrix organization and excel at driving cross‑functional collaboration.
* You possess excellent communication abilities and proven project management skills.
* You are fluent in English, with additional European languages viewed as an advantage.
* You are willing to travel across the EMEA region (approximately 20–30%).
bioMérieux welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.
#J-18808-Ljbffr