Overview
Dentsu is a global marketing and advertising network operating in over 145 countries. This role focuses on TV media buying and strategy to create impactful advertising campaigns for clients.
Responsibilities
* Lead the end‑to‑end buying of TV advertising spots, including negotiation, booking and optimisation to achieve the best pricing, reach and campaign performance.
* Plan and execute TV media strategies aligned with client objectives, audience targets and KPIs.
* Develop clear and effective TV media plans, defining optimal channel mix, programmes and time slots.
* Translate client briefs into actionable TV strategies in collaboration with account and buying teams.
* Analyse audience data to identify key viewing behaviours, segments and opportunities.
* Monitor campaign performance using key TV metrics such as reach, frequency and GRPs.
* Deliver post‑campaign analysis and recommendations for future optimisation.
* Build and manage TV budgets, ensuring efficient allocation across channels and campaigns.
* Identify new opportunities from market and competitor research, including special events, new channels and emerging media formats.
* Present TV media plans, strategies and campaign results to clients, acting as the main point of contact for TV buying matters.
* Build and maintain strong relationships with broadcasters and media partners.
* Support and mentor junior planners and buyers, sharing best practices and contributing to continuous improvement within the team.
Benefits
* 25 days of holidays
* 2 volunteer days for charitable activities
* 3 extra wellness days on top of vacation days
* 40‑hour week with overtime compensation
* Flexible working hours model (flextime)
* Independent home office management
* State‑of‑the‑art creative office space with ergonomic workstations
* Pet‑friendly offices in Zurich and St. Gallen
* Full access to Dentsu Academy, on‑site learning sessions and online language courses
* Referral bonus program
* Workation possibility
* Team events: company parties, monthly breakfasts and aperios
Location: Zurich
Brand: Dentsu Media
Time Type: Full time
Contract Type: Permanent
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