Description and Requirements
This full-time position focuses on strategic B2B marketing management across a broad portfolio including servers, desktops, hardware-related software, and solutions. The role partners closely with Sales and senior stakeholders to steer marketing activities based on data, ROI, and business impact rather than tactical execution alone. The position operates in an international environment with close collaboration across functions and markets. Hybrid working is supported, with office locations in Essen or Zurich.
Key Responsibilities
1. Lead marketing initiatives in alignment with overall business and portfolio strategy
2. Act as a strategic sparring partner to Sales, validating assumptions, business cases, and ROI
3. Manage and optimize a cross-portfolio marketing mix covering hardware, software, and services
4. Analyze retail and e-tail performance using sell-out data, promotions, and ROI metrics
5. Evaluate marketing activities for public sector and enterprise segments based on lead value and conversion
6. Own marketing budget planning, forecasting, reporting, and quarterly financial processes
7. Define and steer events and trade fairs with a strong focus on messaging, leads, and business value
8. Represent the company brand with professionalism and strategic consistency in the market
Position Requirements
9. Bachelor’s degree in Marketing, Business Administration, Economics, or a related field
10. Proven experience in B2B marketing, preferably within hardware, technology, or complex solution portfolios
11. Strong analytical skills with advanced proficiency in Excel and data-driven decision-making
12. Experience evaluating AI-related initiatives based on use case, ROI, and scalability
13. Fluency in English is mandatory; German proficiency is required for this role
14. Confident communication and presentation skills with senior internal and external stakeholders
15. Structured, reliable working style with high ownership and accountability
16. Ability to challenge assumptions constructively and remain composed in complex environments
Application Instructions
Please submit a tailored application including a concise CV and a focused cover letter demonstrating relevant experience and measurable impact. Generic or one-size-fits-all applications are discouraged. Applications should be clear, precise, and written for a human audience rather than automated screening.
What Lenovo can Offer to You:
17. Employee Share Purchase Plan
18. Employee Assistance Program, for health, legal & financial consultancy
19. Pension Plan above legal requirements
20. Meal Allowance
21. Sport Allowance
22. Social Security: accident & sick leave insurance costs covered by Lenovo, up to 100% OTE payment for 1 year
23. Public transport support
24. Mobile phone & Swisscom flat rate incl. max 4 data cards
25. Internal E-learning Development Platform Available for Employees
26. Specialized Development Trainings (based on nomination process)
27. Employees Groups (LGBT+, WIL, etc.)
28. Opportunity to Join/Create Employees Groups (inclusivity, well-being, sports, volunteering, charity, etc.)
Do you want to know what our culture is like? CHECK OUT this video: