Marketing Manager (BSISA)
Country: Switzerland
Position Summary
The Marketing Manager will lead the strategic planning, execution, and performance management of the marketing function at Banco Santander International, S.A. (BSISA). This includes overseeing in-person and digital events, marketing communications, and client engagement initiatives. The role requires close collaboration with internal stakeholders, compliance teams, vendors, and cross-functional business units to ensure brand consistency, regulatory compliance, and alignment with business objectives. It is a position that combines strategic leadership with direct involvement in the creation and execution of marketing initiatives, requiring both high-level coordination and hands-on contribution to ensure quality and timely delivery.
Key Responsibilities
Strategic Marketing Oversight
* Lead the planning, coordination, and execution of all marketing activities for BSISA, ensuring alignment with business priorities and global marketing strategy.
* Maintain up-to-date marketing policies, procedures, and operational frameworks to ensure efficiency and compliance.
* Collaborate proactively with the Commercial, Products, and Investments teams to identify marketing opportunities and enhance communication strategies.
* Partner with Finance and Cost teams to manage the annual marketing budget, ensuring accurate tracking and responsible spending.
Brand Management & Communication
* Act as the key point of contact for brand and communications alignment with the Wealth Management Division.
* Ensure consistent brand voice and messaging across all internal and external communication channels.
* Oversee the creation, production, and distribution of marketing materials, presentations, newsletters, internal communications, and related content.
Client Event Program Management
* Lead the strategy, planning, and execution of high-impact client and internal events (both in-person and digital).
* Manage all aspects of event logistics, guest invitations, compliance approvals, budgeting, and post-event reporting.
Regulatory Compliance & Risk Management
* Work closely with Risk and Compliance teams to ensure that all marketing activities meet regulatory standards and internal policy requirements.
* Oversee the administration and reporting of the gifts and event programs using platforms such as Appian Events and 360plus.
Qualifications & Experience
* Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; certifications and/or a Master’s degree are a plus.
* Minimum of 8 years of experience in marketing roles, preferably within financial services or a regulated industry.
* Strong understanding of creative workflows, including project initiation, execution, approvals, and performance tracking.
* Proven experience planning and executing events for UHNW clients and senior leadership audiences.
Skills & Competencies
* Fluent in English and Spanish, with excellent writing, editing, and presentation skills.
* Highly organized with outstanding time management and attention to detail.
* Strategic and analytical thinker with strong problem-solving abilities.
* Strong interpersonal and collaboration skills, with the ability to influence across departments.
* Experience with digital marketing tools and social media strategy.
* Proactive, adaptable, and team-oriented with a high degree of professionalism.
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