Associate Director, Marketing – International TTR BU
Overview
At Alnylam Pharmaceuticals, we are leading the RNAi Revolution — translating Nobel Prize-winning science into transformative medicines that target diseases at their genetic source.
We are seeking an experienced and strategic Associate Director, Marketing – International TTR BU to drive the management of our TTR amyloidosis franchise across international markets. Based in Zug, Switzerland, this hybrid role requires regular presence in the Zug office to collaborate closely with regional and cross‑functional colleagues.
This position will support and challenge country teams in tailoring the global strategy to regional and local market specifics while maintaining global alignment; drive and track focused execution of cross‑functional tactics; and share learnings and best practices across countries. The role will be part of the EQUITY Team, ensuring excellent alignment and communication between countries and the regional team. It will also deliver region‑level tactical platforms to support countries in execution (e.g., select EU congress activities, marketing materials, other tactics), and hold non‑hierarchical leadership accountability over the country Marketing Leads, particularly in the Big 6 countries (JP, DE, FR, IT, UK, ES).
You will report to the Head of Regional Commercial, International TTR BU, and work closely with the regional TTR Medical and Access teams.
Key Responsibilities
* In close collaboration with global and local product teams, ensure deep local market and stakeholder insights to inform local tailoring of the strategy and tactics and to help inform the global strategy.
* Support and challenge country product teams to “localize” the strategy for products, and monitor and challenge execution including adoption of the must‑have tactics internally referred to as “Signature initiatives.”
* Support local strategic and tactical planning and execution, e.g., coverage of all key sources of business identified in the patient flow, local translation of positioning and competitive differentiation, local tactics including customer and healthcare stakeholder engagement.
* Support patient identification programs and solutions.
* Support market access activities related to the TTR franchise – together with the market access team, drive pricing and access strategy and execution, including innovative value propositions.
* Ensure high‑quality revenue and volume forecasting and brand investment deployment across countries and sources of business. Ensure appropriate resources for critical launch activities across the organization.
* Ensure detailed launch tracking to allow early course correction, including patient uptake by segment and execution of key tactics in close collaboration with the launch excellence team.
* Drive a high‑performing cross‑functional regional product team that manages the launch execution together seamlessly.
* Develop and provide countries with tactical materials tailored to the International context and in line with the global strategy, e.g., message platform and marketing materials, modules to support value‑based solutions, multichannel stakeholder engagement initiatives, regional congress activities.
* Coordinate activities of supporting functions to avoid any overlap and intelligent collaboration with business operations functions such as sales force effectiveness, training, events, launch excellence, incentives.
* Ensure excellent collaboration with the medical teams such as global medical leads, regional medical directors, patient advocacy, diagnostics, with best‑in‑class compliance of all activities with relevant rules and regulations.
* Act as a role model fully embodying the Alnylam values, with great attention to legal, regulatory, and compliance rules, excellent communication, collaborative attitude with other functions and global / countries, and patient centricity.
Qualifications
* MBA, MSc or equivalent; Bachelor’s degree in science is preferable.
* Significant (e.g., 10+ years) commercial experience in pharma/biotech, including rare diseases/specialty pharma.
* Great knowledge of the TTR therapeutic area.
* Proven experience of supporting/ driving successful product launches – ideally with direct accountability, but indirect experience may be acceptable.
* Outstanding understanding of specialty care commercialization in international geographies, particularly in the rare disease space, including Market Access key success factors.
* Several years of experience in Marketing/commercial strategy at country or regional/global level: excellent understanding of marketing and commercial strategy (segmentation, differentiation, etc.).
* Strong business and financial acumen.
* Relentless external focus, testing all plans against market and customer insights.
* Outstanding strategic thinking combined with strong execution leadership – demonstrated ability to ensure outstanding execution in a multi‑country matrix leadership role.
* Intellectual agility, able to handle the complexity of countries.
* Inspirational leader, able to energize and motivate cross‑functional and cross‑country virtual teams; self‑confidence to help others shine and to win as a team.
* Organizational flexibility and outstanding listening skills; comfortable and a track record of operating and influencing in all directions in a global network/matrix environment.
* Excellent communication and collaboration abilities including fluent English.
* Matrix and Line leadership experience, e.g. as Business Unit Director in a country.
* Management experience ideally or potential/emotional intelligence.
* Broad understanding of various dimensions of biotech/pharma operations: compliance, legal, regulatory rules.
* Strong network/matrix stakeholder communications skills with both global and in‑country teams.
* Excellent understanding of applicable compliance, regulatory, and legal rules for commercial activities.
EEO Statement
At Alnylam, we commit to an inclusive recruitment process and equal employment opportunity. We are dedicated to building an environment where employees can feel that they belong, can bring their authentic selves to work, and achieve their full potential.
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