Job Overview
A fast-growing company in the sport/lifestyle industry is looking for its first dedicated Head of Digital & E-Commerce Growth. This strategic and hands‑on role will be responsible for building and scaling the entire online growth engine from the ground up, with a strong focus on leveraging AI technologies.
You will lead the development of digital performance across key international markets (US, Europe, Middle East) by building an integrated growth machine covering:
Key Responsibilities and Qualifications
* AI‑powered marketing automation
* SEO and visibility across search and AI platforms
* Customer journey optimization and conversion
* Build and execute the end‑to‑end e‑commerce and growth strategy
* Own and manage the e‑commerce P&L
* Plan, launch, and optimize paid media campaigns (Meta, Google, TikTok)
* Implement CRM and lifecycle strategies (email/SMS automation)
* Drive SEO performance and visibility across emerging AI‑driven search environments
* Deploy advanced analytics and attribution tools
* Scale content production using AI‑powered tools
* Optimize conversion funnels and customer experience
* Collaborate cross‑functionally to align brand and performance efforts
* Attribution & analytics – tools such as Triple Whale, Admetrics, or equivalent
* CRM & automation – advanced email/SMS platforms with segmentation and predictive flows
* Paid media – hands‑on management of Meta, Google, and TikTok Ads
* SEO & AI search – solid SEO expertise and understanding of AI‑driven search ecosystems
* E‑commerce platform – Shopify (ideally with international capabilities)
* Chatbots & conversion tools
* AI‑powered creative tools for content and visuals
* Strong background in digital and e‑commerce, ideally within DTC sport or lifestyle brands
* Proven experience managing an e‑commerce P&L
* Highly hands‑on, with the ability to execute as well as strategize
* Fluent in English; French is a plus
* Former Head of E‑Commerce or Growth Lead in a DTC brand
* Experience in Shopify‑native environments
* Builder mindset: motivated to create and scale rather than maintain
* Experience in B2B/wholesale alongside DTC
* Knowledge of footwear or sports equipment industries
* By submitting your resume, you agree to the retention and use of your personal data by TSG for recruitment purposes, including sharing with our clients in the context of your application
#J-18808-Ljbffr