Description du poste
Our Head of Communication supports the VP Marketing in defining and executing the communications strategy for the brand and in deploying guidelines to the markets. He or she will manage the communication team at headquarters and guide the marketing teams in the markets. He or she will ensure a consistent brand expression globally.
Key responsibilities
Communication
1. Participate in the development of the global communication strategy of the brand in collaboration with the management.
2. Drive the development and management of advertisement campaigns and manage agencies and budgets.
3. Manage the production of digital and print assets to support the media, social media, PR and sales strategies.
4. Define, create, manage, and deploy the corporate identity guidelines and ensure consistent application
5. Ensure timely development and production of the usual communication tools and material, such as the catalogue, branded stationery, invitation cards, etc.
6. Define and execute the communication campaigns to support product launches and celebrate key moments of the year, including digital, print and POS material.
Media
7. Define the global media strategy, budget and plan across all channels and ensure its implementation in the markets.
8. Manage the media buying at HQ and oversee media buying in the markets, ensuring budget control
9. Develop relationships with key media, and identify new partnership opportunities in close collaboration with our head of PR
Web
10. Manage the brand communication on the website
11. Ensure the ongoing development of the brand website
12. Manages the relationship with the agencies and the defined budget.
Social
13. Oversee the brand social media strategy and manage the corporate accounts at HQ and in the markets.
14. Oversee the social media advertising strategy and execution
People
15. Lead and manage the HQ communication team, ensuring planning and coordination across teams and projects.
16. Lead and guide brand managers and marketing professionals in the markets.
Analytics
17. Monitor and report return on investment for all media and advertising spend
Profil
Experience and competencies
18. Strong marketing experience preferably in the luxury sector, with budget responsibility
19. Experience in the watch and jewelry industry
20. Proficient user of graphic creation tools and early adopter of AI powered tools
21. Hands-on personality and keen to dive into operational matters
22. Leadership and team management experience
23. Strong team player with excellent communication skills
24. Ability to work internationally
25. Attention to detail
26. Languages: English and French required
Chemin de l'Étang 6
Paudex (Vaud)
Suisse
Adresse de l'entreprise
Blancpain SA
Le Rocher 12
CH- Le Brassus
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