Commercial Director Job Overview
The Commercial Director is responsible for leading all commercial functions with a clear focus on maximizing revenue, profitability, and market share.
This role leads all commercial functions including Sales, Catering, Revenue Management, Reservations, Marketing, and Public Relations.
The ideal candidate will be a strategic leader with a minimum of three to five years' experience in a Commercial Director role within luxury hospitality.
* Proven track record in Sales, Marketing, and Revenue Management, preferably with comparable luxury brands.
* Exceptional leadership and communication skills, with the ability to influence, inspire, and deliver results.
* Strong financial and budget management acumen.
* Creative mindset with the ability to identify new opportunities and innovate within a structured brand environment.
Astrategic leaderwith a proven track record inSales, Marketing, and Revenue Management, preferably with Four Seasons or comparable luxury brands.
Key Responsibilities include:
* Lead a high-performing commercial team including Sales, Catering, Revenue Management, Reservations, Marketing, and Public Relations.
* Foster a dynamic, collaborative, and high-performance culture.
* Partner closely with the General Manager, Planning Committee, Third Party partners to align hotel business plan with revenue-generating strategies.
* Build trust with internal and external stakeholders including Ownership and Corporate leadership.
* Represent the hotel in commercial forums, travel as required, and maintain strong relationships within the luxury hospitality sector.
Revenue Optimization: Provide strategic guidance in terms of Revenue & Distribution Develop and implement robust pricing and revenue strategies to maximize RevPAR and overall profitability Ensure alignment across sales channels and consistent performance across key KPIs Drive revenue accountability across all departments.
Sales & Business Development: Oversee key account management and provide support for strategic partnerships Lead the development and execution of sales strategies to optimize group, transient, and corporate segments Approve sales travel budgets, review team performance, and set ambitious but achievable goals Ensure effective deployment of resources across both properties to maximize market opportunities.
Marketing & Communications: Develop and execute an integrated Annual Marketing Plan that supports brand positioning and commercial goals Direct all digital and traditional marketing activities, including SEO, PPC, social media, content, and campaign strategy Ensure both hotels maintain a compelling presence on luxury platforms and across third-party channels Monitor market trends and ensure both properties stay ahead of competitors in positioning, messaging, and customer engagement.
Public Relations & Brand: Oversee the Public Relations strategy and initiatives with local agencies and corporate support Champion a thoughtful and consistent brand voice across all channels Lead the development of targeted campaigns and partnerships that drive awareness and preference in key feeder markets.
What We're Looking For:
* Strategic leaderwith a proven track record in Sales, Marketing, and Revenue Management, preferably with Four Seasons or comparable luxury brands.
* Exceptional leadership and communication skills, with the ability to influence, inspire, and deliver results.
* Strong financial and budget management acumen.
* Creative mindset with the ability to identify new opportunities and innovate within a structured brand environment.