We in Etops are a very intensely cooperating team where every single person takes a complex responsibility for a client and/or projects from A-Z. Everyone in our team is key to our success - individually and as a team. Everyone matters.
We are looking for a Product Marketing Specialist who will play a key role in positioning and promoting our solutions to the right audience. You will work closely with product, sales, and marketing teams to develop compelling messaging, execute go-to-market strategies, and drive demand for our SaaS solutions in the wealth and asset management industry.
Your role and responsibility
In this position you will be responsible for:
1. Go-to-Market Strategy: Execute product marketing strategies that drive awareness, adoption, and revenue growth.
2. Messaging & Positioning: Craft clear, compelling messaging that resonates with our target audience and differentiates our solutions.
3. Sales Enablement: Create sales materials, presentations, and training resources to support the sales team.
4. Content Development: Produce high-quality content, including whitepapers, case studies, blog posts, email campaigns, and landing pages.
5. Competitive Analysis: Monitor market trends and competitors to identify opportunities for differentiation.
6. Demand Generation: Work with the marketing team to develop lead-generation campaigns across various channels (web, social, email, events).
7. Event & Webinar Support: Contribute to industry events and webinars, ensuring alignment with product marketing goals.
8. Performance Measurement: Track and analyze key product marketing metrics to optimize future initiatives.
Your experience and profile
You’ll thrive in this role if you:
1. Have a Bachelor’s degree (or equivalent) in Marketing, Communications, Business, or a related field.
2. Bring 3+ years of experience in B2B product marketing, preferably in SaaS, technology, or WealthTech.
3. Have a data-driven mindset, with experience using HubSpot or similar platforms.
4. Are a strategic thinker with strong project management and organizational skills.
5. Can translate complex technical concepts into clear, compelling marketing content.
6. Are an excellent communicator in English (German is a big plus).
7. Thrive in a fast-paced, evolving environment and enjoy cross-functional collaboration.
8. Are willing to travel occasionally for events or team meetings.
We offer
Be part of a purpose-driven company with a mission to empower individuals and businesses.
Collaborate with a diverse, talented team dedicated to innovation and excellence.
Get inspired by our international cooperation with teams in Switzerland, Germany, Luxembourg, Slovakia, Georgia, and Ukraine.
Develop your skills and advance your career in a supportive and inspiring environment.
Contribute to cutting-edge product and make a meaningful impact in the world of finance and technology.
Enjoy a flexible and inclusive work culture that values your well-being and work-life balance.
Combine the experience working in modern offices with the possibility to work from home.
About us
At Etops, we're on a mission to empower individuals and financial service companies through the transformative power of data and technology. We believe in building beautiful professional experiences, developer-friendly infrastructure, and cutting-edge AI tools that enable everyone to make smarter decisions and gain valuable insights.
We're excited to announce that we're expanding our team and currently have multiple exciting job openings. If you're passionate about innovation, data, and technology, and want to be part of a dynamic, forward-thinking company, we'd love to hear from you!
If you're ready to take your career to the next level and be part of a company that values your skills and aspirations, we'd love to have you on board. Don't miss out on this exciting opportunity to make a difference in the financial technology sector!
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