What will be your key responsibilities? Planning, execution and evaluation of trade & portfolio marketing activities in the market aiming to drive recommendation, sales as well as brand performance (consumer & financial KPIs). Key responsibilities include, but are not limited to following actions:
Collaborates in building cluster marketing execution plan in cooperation with MSD and Sales Acceleration team.
Aligns messaging and concept for activations to overarching campaign/brand messaging.
Defines & tracks budget for activations.
In the lead for getting approval on national activations/events through the S&OP+ cycle, including ROI calculation and evaluation.
Develops and deploys Cluster and Market marketing activations plans for their specific channel/customer in store and leveraging the CRM platforms.
Plans and manages ordering, development and production of all communication/promotional materials, both online and instore, based on the key visuals developed by the Regional S&M team.
Evaluate in-store materials and continuously drive best-in-class, innovative POS materials to support the recommendation and conversion of our brand.
Partner to deliver category vision into Action projects at customers in close collaboration with Category Manager and sales teams.
Provides sales teams with the selling tools to deliver a perfect execution in store and online.
Shares best practice across Cluster
Supports development, execution & evaluation of Cluster B2C / B2B activities.
B2B & B2C Cluster activation execution in PSR Channels
Pillar picture of success execution in store in line with Cluster roadmap
Engages Sales teams with the activity plans to drive field excellence in execution
What are we looking for? Higher degree
Several years of experience.
Strong English skills
Functional/technical skills in MS Excel
Creativemindset, customer focus, and a drive for results
What can you expect from Mars? Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.
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