Overview
Banque Heritage is a Geneva based Swiss independent private bank with offices in Basel, Sion and Zurich and a fully owned subsidiary in Montevideo, Uruguay. The origins of the Bank can be traced to commodity trading where the family businesses are global market leaders. The Bank provides a broad portfolio of services ranging from classical private banking and asset management for its founding families, entrepreneurs, and individual clients as well as external asset managers. It also offers dedicated services to family office services and fund representation.
As Marketing & Content Lead, you will be working directly with the Head of Marketing & Communications, and supervise the production, and distribution of marketing content, ensuring quality, consistency and impact across all media.
Your key responsibilities
Responsibilities
Marketing Material
* Develop, produce, and update all marketing collaterals including brochures, flyers, reports and presentations.
* Ensure accuracy, clarity, and alignment with the brand’s visual and editorial guidelines.
* Collaborate with internal stakeholders to gather information and translate complex topics into engaging, client-ready documents.
Digital Marketing
* Develop and execute the editorial calendar for social media channels
* Create engaging posts and produce videos and multimedia content while ensuring a consistent tone of voice and brand presence.
* Optimize web content for SEO and digital reach.
* Monitor performance metrics and enhance engagement.
* Stay on top of digital trends and bring fresh ideas to the table.
Website Redesign & Management
* Lead and supervise the full redesign of the corporate website.
* Coordinate with internal teams and external providers - designers and developers - to ensure timely and high-quality delivery.
* Post-redesign: ensure regular updates of content and monitor performance (analytics, SEO ranking, user engagement).
Required profile
* At least 7 years of experience in marketing, digital communication, or content management, preferably in finance or luxury goods.
* Bachelor’s or Master’s degree in Marketing, Communication, or related field.
* Excellent writing and editing skills in French and English (German is a plus).
* Proven experience in producing marketing materials (brochures, presentations, websites, and social media content).
* Proficiency in PowerPoint and with design tools (Adobe Suite, Canva).
* Experience in website management (WordPress or equivalent).
* Proficiency in LinkedIn for corporate use (publications, editorial line, branding).
* Eye for design and brand consistency, attention to detail.
* Proactive, rigorous, independent and solution oriented. Ability to manage multiple projects simultaneously.
Why join us?
In this role, you will be a key actor in driving the creation and coordination of impactful print and digital content. Your work will ensure that Banque Heritage’s brand remains strong, consistent, and inspiring across every channel.
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