Job Description Summary
Job Description
We are
the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a
maker of possible
with us.
Infusion Preparation & Delivery (IPD) Platform
Join a global leader in infusion therapy, where innovation meets impact. BD's Infusion Preparation and Delivery (IPD) platform is dedicated to enabling safe, efficient, and effective preparation and delivery of infusion therapy worldwide.
We are seeking a
strategic, results-driven marketing leader
to serve as
Associate Director of Global Marketing
for our
Gravity and Syringe Delivery (GSD)
portfolio—a ~$150M global business of IV sets and accessories that plays a foundational role in infusion therapy. This is a high-impact role requiring a
general management mindset
, strong cross-functional leadership, and the ability to drive commercial success in a competitive market.
This role reports to the
Senior Director, Commercial Excellence
for the IPD platform.
Key Responsibilities
* Drive Global Commercial Success: Own global revenue and margin performance for the GSD portfolio.
* Lead Cross-Functional Teams: Collaborate with R&D, Medical Affairs, Regulatory, Quality, and Supply Chain to deliver portfolio performance.
* Partner with Regional Marketing: Align with regional teams to execute commercialization plans, develop differentiated value propositions, and optimize go-to-market strategies.
* Portfolio Strategy & Lifecycle Management: Use customer insights and market trends to guide product lifecycle decisions and innovation priorities.
* Pricing & Value Capture: Establish pricing corridors, monitor margin performance, and ensure effective governance across regions.
* Market Intelligence & Customer Advocacy: Stay ahead of market dynamics, competitive activity, and clinical guidelines. Engage directly with customers to understand their needs and advocate for solutions.
* Operational Excellence: Lead annual marketing planning cycles, improve commercial processes, and apply integrated business planning to manage demand/supply and mitigate risks.
* Vendor & Supplier Engagement: Liaise with external partners as needed to support portfolio execution.
Skills & Competencies
* Strategic thinker with a General Manager mindset and strong business acumen.
* Proven ability to lead without authority in a matrixed, global organization.
* Deep customer-centricity and ability to translate insights into actionable strategies.
* Strong communication and presentation skills; able to simplify complex concepts.
* Resilient and adaptable with a growth mindset and bias for action.
* Collaborative and influential across diverse teams and cultures.
* High integrity, accountability, and willingness to challenge the status quo.
* Preferred: Experience in regional marketing roles.
Education & Experience
* Bachelor's degree in Marketing, Business, or a Technical discipline required; MBA/MS preferred.
* 8+ years of experience in regional and/or global marketing, ideally within the medical device industry.
* Demonstrated success in team leadership and talent development.
Location & Travel
* Based in Franklin Lakes, NJ or Eysins, Switzerland.
* Up to 25% travel for customer engagement and internal collaboration.
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
Required Skills
Optional Skills
Primary Work Location
USA NJ - Franklin Lakes
Additional Locations
CHE Eysins - Business Park Terre-Bonne
Work Shift
At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.
Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates' progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.
Salary Range Information
$157, $260,400.00 USD Annual