Marketing Communications:
* Develop and execute integrated marketing communications strategies to support the company’s long-term growth ambitions and to strengthen clear, compelling value propositions.
* Act as a strategic partner to sales across all businesses, developing marketing communications strategies that reinforce Siegfried’s positioning and enable lead generation.
* Develop thought-leadership content for different formats with internal subject matter experts.
* Plan, manage and optimize multi-channel marketing campaigns, including webinars, expert blogs, paid social campaigns (e.g. LinkedIn Ads) and SEO/SEA initiatives.
* Take a hands-on role in execution, collaborating with internal stakeholders and external partners.
* Actively managing tools such as HubSpot and Google Analytics and analyze marketing performance and derive data-driven insights to continuously improve reach, relevance and effectiveness across channels.
Corporate Communications:
* As part of an integrated communications team, play a key role in shaping and delivering major corporate communications projects and events.
* Take ownership of selected internal and external communication campaigns, driving concepts, timelines and end-to-end delivery.
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