Job description
Main responsibilities will include:
* Lead and shape Swatch’s global social media strategy, aligning it with the brand’s digital marketing goals and long-term vision.
* Manage and mentor the social media team, fostering a culture of creativity, agility, and collaboration.
* Oversee Swatch’s organic presence across platforms, including Instagram, Facebook, TikTok, Pinterest, YouTube, Snapchat, WeChat, Weibo, and more.
* Develop and own content strategies, working closely with internal teams to deliver engaging, on-brand content across channels.
* Plan and maintain a global social media editorial calendar, coordinating cross-functional inputs to ensure timely and impactful storytelling.
* Create and lead global campaign concepts and activations that engage our communities and elevate brand visibility.
* Define and maintain Swatch’s tone of voice across all social media touchpoints, ensuring consistency and brand alignment.
* Supervise daily operations, from sourcing content and managing approvals to executing campaigns and tracking performance.
* Collaborate with international subsidiaries and agents, providing guidance, best practices, and support for localized content execution.
* Manage relationships with external agencies and social media partners, ensuring delivery quality and strategic alignment.
* Monitor online conversations using social listening tools, identifying trends, community feedback, and emerging opportunities.
* Partner with the broader digital marketing team to amplify reach through paid strategies and cross-channel integration.
* Oversee the social media budget, including planning, reporting, and resource allocation.
* Team leading and supervision of a team of 3 people
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