In this role, you will lead the digital strategy and execution to enhance customer engagement across multiple channels. You will collaborate with cross-functional teams to localize global digital platforms and identify emerging trends. Your leadership will drive innovative digital initiatives that support commercial excellence and customer-centricity.
Start Date: 01/07/2025
Duration: 31/12/2025
Key Responsibilities
* Partner with therapeutic areas and marketing teams to provide strategic guidance on digital transformation, emphasizing personalized customer engagement to accelerate product adoption
* Drive effective localization of global digital platforms and technical tools for regional markets
* Manage cross-brand digital initiatives, including channels, content, email marketing, search engine marketing, and social media
* Lead the digital function by identifying new trends, customer needs, and competitive strategies, while promoting best practices across the organization
* Foster a "ONE Team" culture across functions, encouraging collaboration and supporting therapeutic areas to meet their goals
* Coordinate and oversee the digital team to ensure timely delivery of priorities
* Inspire team members through role modeling and nurturing a culture of continuous improvement and innovation
* Demonstrate self-awareness and promote a growth mindset aligned with evolving business, customer, and organizational needs
Candidate Profile
* University degree in business, marketing, or related field
* Minimum of 4 years of leadership experience in digital or omnichannel marketing
* Proven success in developing and implementing impactful omnichannel engagement strategies
* Strong understanding of digital trends, platforms, and technological solutions
* Excellent change management skills and adaptability
* Resourceful and capable of managing complex, matrixed environments
* Resilient with a track record of driving digital innovation and collaboration
Job ID 41180871
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