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This position reports to:
Global Communications Manager
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Coordinates external events and tradeshows, ensuring alignment with marketing and communication plans and maximizing exposure.
Main function
The Events Specialist is a key member of the Events Center of Expertise, responsible for executing external events and tradeshows for a defined cluster of countries or divisional region, based on strategies provided by the Marketing & Communications Managers. This role ensures global standards are applied consistently while adapting to local requirements, delivering high-quality events that support the divisional marketing and communications plan.
Roles and responsibilities
* Act as the primary point of contact for external event and tradeshow delivery within an assigned cluster of countries or divisional region.
* Execute event plans provided by the Marketing & Communications Manager, ensuring timely and accurate implementation.
* Manage logistics, vendor relationships, and on-site execution for external events and tradeshows (physical and hybrid).
* Ensure compliance with global standards, processes, and branding guidelines.
* Work closely with Marketing & Communications Managers and local teams to adapt global strategies to regional/local needs.
* Act as integrator across Motion divisions, ensuring a maximized value proposition and consistent execution
* Collaborate closely with other Business Area (BA) events/communication managers/specialists to align event activities and messaging across
* Provide strategical input to complement event execution with media and PR activation to maximize visibility and engagement.
* Track and analyze event KPIs (attendance, engagement, ROI) and deliver actionable recommendations for optimization, including future participation decisions.
* Prepare post-event reports and provide feedback for continuous improvement.
* Monitor event budgets for the assigned region and ensure cost efficiency.
* Assist with financial reporting and vendor invoicing.
Qualifications
* Bachelor’s degree in Marketing, Communications, Event Management, or related field.
* 3+ years of experience in external event and tradeshow planning, preferably in a global or matrix organization.
* Strong organizational and project management skills.
* Excellent communication and stakeholder management abilities.
* Ability to work across cultures and time zones.
Preferred skills
* Experience in a Center of Expertise or shared services model.
* Knowledge of hybrid event formats and digital engagement strategies.
* Multilingual capabilities are a plus.
* Familiarity with event technology platforms and CRM tools.
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.