Lead SEO Strategist Opportunity
We seek a seasoned senior professional to spearhead our organic growth initiatives. As a visionary leader, you will define and execute our search engine optimization roadmap, aligning efforts with company-wide objectives.
Key Responsibilities
1. Roadmap Development & Execution
* Design and implement comprehensive SEO strategies across technical SEO, content strategy, link-building, and experimentation.
* Evaluate and prioritize opportunities based on ROI, complexity, and competitive landscape.
* Align SEO objectives with overarching business KPIs, including marketing qualified leads (MQLs), customer acquisition cost (CAC), annual recurring revenue (ARR), and pipeline velocity.
* Stay abreast of search engine trends, algorithm updates, and industry best practices to maintain a competitive edge.
2. Cross-Functional Collaboration
* Partner with product and development teams to ensure SEO requirements are factored into platform architecture, site migrations, and new feature rollouts.
* Work with content and editorial teams to build a scalable framework for keyword-driven, high-performing content.
* Collaborate with design and UX/UI teams to ensure website changes and new templates support both usability and SEO performance.
* Integrate SEO seamlessly into campaigns, events, and broader growth initiatives with marketing and demand generation teams.
3. Performance Tracking & Reporting
* Establish a robust measurement framework for SEO, defining clear KPIs and success benchmarks.
* Analyze performance using advanced analytics tools, identify opportunities, and track progress.
* Present detailed reporting to leadership on keyword growth, traffic trends, conversion impact, and revenue attribution from SEO.
4. Team Leadership & Management
* Build and lead an SEO team, ensuring a balance of technical expertise, content strategy, and off-page authority building.
* Manage external SEO agencies, freelancers, or consultants, ensuring alignment with internal goals and quality standards.