Etnies, a pioneer in skateboard footwear since 1986, is now proudly part of the Nidecker Group, one of the world’s leading action sports companies. With a legacy of innovation and deep roots in skateboarding, BMX, and snowboarding culture, Etnies has built an authentic global community by blending performance, creativity, and sustainability.
Under the Nidecker Group umbrella — which includes leading brands such as Nidecker, YES., Jones, and NOW — Etnies is poised for reinvented global expansion and new energy. We’re seeking a marketing leader to drive this next chapter.
Tasks
As the Global Brand Manager for Etnies, you will be responsible for setting and executing the worldwide marketing vision and strategy. Based in Switzerland, this senior leadership role will own global brand positioning, campaign execution, digital and retail marketing, athlete and community relations, and cross-market coordination. You will help define the future of Etnies as it enters a new era within the Nidecker family — honoring its legacy while pushing forward with bold, global impact.
Key Responsibilities
* Develop and lead Etnies' global marketing strategy, ensuring alignment with brand goals and Nidecker Group priorities.
* Oversee campaign planning and execution across key markets including North America, Europe, and Asia-Pacific.
* Build and lead a high-performing global marketing team, including regional and functional leads (digital, brand, retail, content, etc.).
* Own and evolve Etnies' global brand identity, voice, and narrative across platforms and consumer touchpoints.
* Collaborate with product and sales teams to support go-to-market strategies and seasonal launches.
* Guide digital strategy including e-commerce marketing, social media, CRM, influencer and ambassador programs.
* Cultivate meaningful relationships with athletes, creators, communities, and cultural partners aligned with Etnies’ brand DNA.
* Monitor market trends, consumer behavior, and brand performance through data, insights, and research.
* Manage and report on marketing budgets and KPIs, ensuring return on investment and brand growth.
Requirements
* 5+ years of global marketing leadership experience in footwear, streetwear, lifestyle, or action sports industries.
* Proven track record of building and leading global brands with deep cultural relevance.
* Strong digital acumen and experience leading omnichannel strategies (social, e-comm, retail, experiential).
* Experience working within or across multi-brand groups or holding companies preferred.
* Authentic passion for and understanding of skateboarding, BMX, snowboarding, or adjacent cultures.
* Fluent in English; additional languages (especially French or German) are a strong advantage.
* Strong communication, leadership, and cross-cultural collaboration skills.
The Nidecker Group is home to the most innovative and inspirational action sports brands : Nidecker, Yes., Jones, Now, Flow. We create, operate, and accelerate industry-leading brands internationally with one goal : to inspire and enable athletes to lead the progression of their sport.
Founded in 1887 in the Swiss Alps and one hundred percent family owned, every generation has been fuelled by a passion for innovation and action sports. We began our story as master craftsmen, making wooden wheels and tables before moving on to sleds and cross-country skis. In 1912 we started manufacturing alpine skis, then water skis, monoskis and finally snowboards in 1984. Today, we are the oldest action sports company in the world and have built highly successful brands, which have played an integral role in the evolution of every industry in which we’ve been involved for over five generations.
Global Brand Manager • Rolle, Vaud, Switzerland
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