Customer Insights Analyst – Switzerland
Location:
Zurich / Geneva / Basel / Lausanne (Hybrid or On-site)
Department:
Marketing / Analytics / Strategy
Reports to:
Head of Customer Insights / Marketing Director
About the Role
We are seeking a highly analytical and customer-focused
Customer Insights Analyst
to join our data and marketing team in Switzerland.
In this role, you will be responsible for analyzing customer data, identifying behavioral trends, and generating actionable insights to improve customer engagement, retention, and satisfaction. You will collaborate closely with marketing, sales, product, and data teams to help drive
data-informed business decisions
.
This position is ideal for someone who loves turning complex data into meaningful stories that shape strategy and enhance customer experience.
Key Responsibilities
* Collect, analyze, and interpret
customer data and behavioral trends
across multiple channels.
* Develop
segmentation models
to support marketing, CRM, and retention initiatives.
* Translate insights into
strategic recommendations
for product, marketing, and customer experience teams.
* Create
dashboards and reports
to track KPIs such as customer lifetime value, churn, and engagement.
* Collaborate with the data and BI teams to ensure
data accuracy and integrity
.
* Conduct
market and competitor analysis
to benchmark customer performance.
* Design and analyze
customer surveys, NPS programs, and satisfaction studies
.
* Present findings and insights to senior stakeholders in a clear, actionable way.
Requirements
* Bachelor's or Master's degree in
Data Analytics, Statistics, Marketing, Business, or related field
.
* 3–5 years of experience in
customer analytics, marketing insights, or business intelligence
.
* Strong analytical skills and proficiency in
data tools
such as SQL, Python, R, or Excel.
* Experience with
visualization platforms
(Power BI, Tableau, or Looker).
* Knowledge of
CRM and marketing analytics tools
(Salesforce, HubSpot, Google Analytics, etc.).
* Understanding of
customer segmentation, retention metrics, and campaign measurement
.
* Excellent communication skills — able to simplify data for non-technical audiences.
* Fluent in
English
;
German and/or French
is a strong advantage.
* Detail-oriented, curious, and passionate about improving customer experiences through data.
What We Offer
* Competitive Swiss salary and benefits package.
* Hybrid or flexible working model.
* Opportunity to work on
high-impact, data-driven marketing strategies
.
* Collaborative international environment.
* Access to advanced analytics tools and learning programs.
* Career growth in analytics, customer strategy, or marketing intelligence.