PpReporting directly to the Chief Digital Officer, the E-Commerce Performance Marketing SEO Manager is responsible for creating and implementing online marketing strategies to drive traffic to the site that brings sales and revenue for Guess e-commerce website. He/she will be responsible for driving qualified traffic, customer acquisition, revenue growth, and online visibility through paid and organic digital channels. /p pAnother task will be the supervision of the entire Performance Marketing team and all the activities performed by it. /p h3Core Job Responsibilities /h3 ul liPlan, execute, and optimize paid acquisition campaigns across channels such as: /li liGoogle Ads /li liMeta Ads (Facebook/Instagram) /li liTikTok Ads /li liProgrammatic/display networks /li liAffiliate marketing /li liManage media budgets and maximize ROI, ROAS, CAC, and conversion performance. /li liDevelop full-funnel acquisition strategies for awareness, consideration, and conversion. /li liConduct audience segmentation, retargeting, and customer lifecycle campaigns. /li liMonitor campaign KPIs and prepare performance reports/dashboards. /li liLead A/B testing for ads, landing pages, creatives, and conversion funnels. /li liCoordinate with creative and content teams on ad assets and messaging. /li liIdentify growth opportunities through data analysis and experimentation. /li /ul h3SEO Responsibilities /h3 ul liDevelop and execute comprehensive SEO strategies to increase organic traffic and rankings. /li liOptimize on-page SEO elements: /li liMetadata /li liInternal linking /li liContent structure /li liTechnical SEO improvements /li liPartner with content teams to build SEO-driven editorial calendars and landing pages. /li liMonitor website health, crawlability, indexation, and Core Web Vitals. /li liManage technical SEO initiatives with developers. /li liTrack rankings, traffic, and SEO KPIs using tools such as: /li liGoogle Analytics /li liGoogle Search Console /li liSEMrush /li liAhrefs /li liStay updated on search engine algorithm changes and industry trends. /li /ul h3Requirements /h3 ul liAt least 8 years' experience in web-marketing and CRO environment. /li liAt least 8 years' experience in SEO and analytics tools as Google Analytics, Google Trends, SEM Rush, Adobe Omniture and Google Search Console tool. /li liExcellent knowledge of Office package, especially Excel. /li liHTML good knowledge. /li liProficiency knowledge of English language (both written and spoken). Any additional language is a plus. /li liMust possess strong leadership skills and be precise, well organized, self-motivated, focused on meeting deadlines and able to multitask within a fast‑paced environment. /li liAttention to detail and follow-up. /li liExcellent analytical and time management skills. Preference to work with number. /li liExcellent execution, high respect of deadlines and good level of proactivity. /li liSense of ownership and pride in the performance and its impact on company's success. /li liCapability of adapt to changes and work under pressure. /li liCritical thinker and problem‑solving skills. /li liCapability to work under strict, short deadlines. /li liPositive attitude, team player, ability to work independently and to coordinate projects and people. /li liLead, mentor and support the other team members. /li liDemonstrates strong decision‑making ability. /li liAbility to drive apply continuous improvement in process and tools. /li liAbility to establish and maintain harmonious working relationships with co‑workers, staff and external contacts, and to work effectively in a professional team environment. /li liExcellent interpersonal and communication skills with the ability to interact with a diverse group at all level. /li liInterested to work in an international environment and to network with worldwide business units. /li /ul h3Benefits /h3 ul liAn International, fresh and dynamic working environment. /li liBalance between work and personal life: Smart Working (Hybrid work model) and Time flexibility. /li liPhysical Mental Health programs, sustainable projects and workshop promoted by Guess Community. /li liArts, sports and social events outside the office, thanks to our Guess Fun activities! /li liTraining Development platform and paths. /li liDiscount on our products both online and in stores. /li /ul /p #J-18808-Ljbffr