The Digital Marketing Coordinator supports the execution and optimization of marketing initiatives across key digital retail platforms, including Amazon and eventually other e-commerce marketplaces. Reporting to the Digital Marketing Manager, this role plays a key part in driving visibility, traffic, and conversion through effective content, paid media, and merchandising strategies.
The ideal candidate has a strong interest in e-commerce performance, is data-driven and detail-oriented, and thrives in a fast-paced digital retail environment. They will collaborate closely with cross-functional teams to ensure brand consistency, optimize campaigns, and identify growth opportunities across marketplaces
.
Key Responsibilities:
1. Campaign Support
* Assist in planning and executing digital marketing campaigns across channels such as display and search.
* Support the development of digital assets, including landing pages and ad creatives, ensuring they align with brand and conversion goals.
* Help monitor and optimize campaign performance to improve ROI and meet marketing objectives.
* Collaborate with internal teams, including brand and design, to ensure consistent messaging across all platforms.
2. Analytics and Reporting
* Track and report on key performance indicators (KPIs), including traffic, engagement, and conversion metrics.
* Assist in analyzing campaign data and providing insights to support continuous improvement.
* Help prepare regular performance reports for review by the Digital Marketing Manager.
3. Digital Merchandising
* Support the maintenance and optimization of product listings on e-commerce platforms such as Amazon.
* Ensure product content, pricing, and imagery are accurate and optimized for visibility and conversion.
* Assist with keyword research and SEO optimization to enhance product performance and discoverability
4. Collaboration and Coordination
* Work closely with the Digital Marketing Manager to ensure alignment between campaigns, product launches, and overall marketing goals.
* Coordinate with external partners or vendors as needed for campaign execution and reporting.
5. Continuous Learning and Development
* Stay informed on current digital marketing trends, tools, and best practices.
* Experiment with new approaches under the guidance of the Digital Marketing Manager to enhance digital performance.
Qualifications:
Education:
* Bachelor's degree in Marketing, Communications, Business, or a related field
* Experience: 1–2 years of experience in digital marketing, e-commerce, or a related area (internships or entry-level experience acceptable.)
Skills:
* Basic understanding of digital marketing concepts (e.g., paid media, SEO, email marketing, an
* alytics).Familiarity with platforms such as Google Ads, Meta Ads, or Amazon Advertising is a plus.
* Strong analytical and organizational skills.
* Ability to manage multiple tasks and meet deadlines.
* Excellent communication and teamwork abilities.
* Eagerness to learn and grow in a digital marketing environment.
Tools:
Experience with analytics tools (Google Analytics, Excel) preferred.