PpSenior Product Manager /ppTrafficGuard.ai /ppAbout TrafficGuard.ai /ppTrafficGuard.ai is a leading ad fraud prevention and marketing intelligence platform that helps businesses protect their digital advertising investments. We specialize in detecting and preventing invalid traffic across Google PPC, Performance Max (PMAX), and Affiliate Marketing channels, ensuring our clients maximize ROI and campaign performance. /ppPosition Overview /ppWe are seeking an exceptional Senior Product Manager to join our growing product team. This role reports directly to the Chief Product Officer and includes management of a Product Owner. The ideal candidate is a strong communicator who deeply understands the AdTech industry and can effectively articulate product vision and strategy to diverse stakeholders. /ppThis is a pivotal role that will drive our strategic evolution from fraud detection and prevention into optimization and performance enhancement solutions. You will expand our product offerings across multiple verticals, including e-commerce, retail, travel, gaming, and financial services, ensuring our Google PPC, PMAX, and Affiliate Marketing solutions deliver measurable performance improvements for our clients. /ppThis position requires someone who can take complete ownership of product planning, from MVP definition through launch execution, while maintaining tight alignment with our sales process. You will bridge technical and business perspectives, translating market needs into compelling product features that drive meaningful customer impact and revenue growth. /ppReporting Structure /ppReports to: Chief Product Officer /ppDirect Report: Product Owner /ppKey Responsibilities /pulliProduct Strategy Evolution: Lead the strategic transition from fraud detection/prevention to optimization and performance enhancement solutions across Google PPC, PMAX, and Affiliate Marketing, expanding into multiple verticals including e-commerce, retail, travel, gaming, and financial services /liliMVP Planning Execution: Take complete ownership of MVP definition, planning, and launch execution. Identify core features, define success metrics, and create phased rollout strategies that balance speed-to-market with quality /liliSales Process Alignment: Maintain tight alignment with the sales team, providing product expertise during customer conversations, developing compelling demo narratives, and ensuring the product roadmap reflects market demands and revenue opportunities /liliFeature Launch Excellence: Lead end-to-end product feature launches, articulating clear value propositions and go-to-market strategies that demonstrate measurable customer impact and business value /liliStakeholder Communication: Present product roadmaps, feature specifications, and success metrics to executive leadership, engineering teams, sales, and customers with clarity and confidence /liliMarket Intelligence: Maintain a deep understanding of the AdTech ecosystem, competitive landscape, and emerging trends in ad fraud prevention, optimization technologies, Google advertising platforms, and affiliate networks across multiple industry verticals /liliTeam Leadership: Mentor and manage Product Owner, fostering professional growth and ensuring effective product delivery processes /liliCustomer Discovery: Conduct customer interviews, analyze usage data, and synthesize insights to identify unmet needs and validate product hypotheses across different vertical markets /liliCross-functional Collaboration: Work closely with Engineering, Sales, Marketing, and Customer Success teams to ensure seamless product development and successful market adoption /liliSuccess Metrics: Define, track, and communicate KPIs for product performance, feature adoption, and customer satisfaction /li /ulpRequired Qualifications /pulli5+ years of product management experience AND 5+ years of AdTech industry experience (experience can be concurrent) /liliProven track record of successfully planning and launching MVPs that have achieved product-market fit and measurable business impact /liliDemonstrated ability to take complete ownership of product planning and maintain alignment with sales processes throughout the product lifecycle /liliProven success launching B2B SaaS products /liliExceptional communication skills with demonstrated ability to present complex technical concepts to both technical and non-technical audiences /liliDeep understanding of the digital advertising ecosystem, including programmatic advertising, attribution models, and optimization strategies /liliExperience managing direct reports and fostering high-performing product teams /liliStrong analytical skills with the ability to synthesize data from multiple sources into actionable insights /liliData-driven decision-making approach with comfort using analytics platforms and product intelligence tools /li /ulpTechnical Knowledge Skills /pulliGoogle Advertising Platforms: Expert-level knowledge of Google Ads, Google PPC campaigns, and Performance Max (PMAX) campaign structures, optimization strategies, and reporting capabilities /liliAffiliate Marketing: Strong understanding of affiliate marketing ecosystems, tracking mechanisms, commission structures, Affiliate Management Platforms, and fraud prevention challenges /liliAdtech KPIs Metrics: Deep expertise working with critical advertising metrics including ROAS (Return on Ad Spend), CPC (Cost Per Click), CAC (Customer Acquisition Cost), CPA (Cost Per Acquisition), CTR (Click-Through Rate), CVR (Conversion Rate), LTV (Lifetime Value), CPM (Cost Per Mille), Quality Score, and Impression Share. Must be able to analyze, interpret, and infer how our platform is influencing those metrics for our customers /liliProduct Analytics Tools: Required experience with Google Ads reporting. Bonus points for proficiency with Looker for data visualization and business intelligence. Also, for Fullstory for user behavior analysis /liliAd Fraud Invalid Traffic: Familiarity with click fraud, bot traffic, conversion fraud, and industry standards for traffic quality /liliAPI Integrations: Understanding of REST APIs, webhooks, and common integration patterns for advertising platforms /liliAgile Methodologies: Experience with Scrum, Kanban, or other agile frameworks; familiarity with Jira, Confluence, or similar tools /li /ulpWhat Makes You Stand Out /pulliExperience building optimization and performance enhancement products that measurably improve advertising efficiency and ROI /liliTrack record of successfully expanding product offerings across multiple verticals (e-commerce, retail, travel, gaming, financial services) /liliExperience building AI/ML-powered products or working with fraud detection and optimization algorithms /liliP ublished articles or industry contributions in AdTech and performance marketing /liliExperience working with enterprise clients and navigating complex B2B sales cycles /liliPrior experience at a high-growth SaaS startup or scale-up in the AdTech or M artech space /liliProficiency with Looker for data visualization and analytics /liliCertifications in Google Ads, or related areas /li /ulpWhat We Offer /pulliCompetitive salary and equity package /liliOpportunity to shape product strategy at a rapidly growing AdTech company /liliDirect reporting relationship with the Chief Product Officer /liliLeadership opportunity with direct report and growing team /liliFlexible work arrangements with remote options /liliCollaborative, innovative culture with brillian t, passionate colleagues /li /ulpTrafficGuard.ai is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. /p /p #J-18808-Ljbffr