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INEXTO is a global frontrunner in delivering cutting-edge solutions for Authentication, Secure Serialization, Track & Trace, and Production Volume Verification to industries worldwide.
We’re scaling fast and need a motivated self-started to build the engine that powers our growth. As our Sales & Marketing Operations Manager, you’ll be the architect of our CRM, the optimizer of our revenue funnel, and the go-to expert for marketing technology and campaign execution.
This role is for someone who thrives at the intersection of data, technology, and growth strategy - you’ll help us move faster, smarter, and more efficiently across Sales and Marketing.
Key Responsibilities:
* Lead the selection, configuration, management, and optimization of a new CRM platform
* Translate business requirements from each of our three business lines into a unified CRM architecture with consistent record types
* Manage CRM migration efforts from the former CRM tool, including the transfer and mapping of historical data hosted in existing platforms
* Design and implement record type architecture, workflows, standard & custom fields, and automations that reflect the needs of different business lines and stakeholders (Sales, Marketing, Finance)
* Create detailed attribution reporting that links every lead and opportunity with the proper source and campaign
* Maintain data integrity and governance across systems; establish policies for duplicate prevention, field usage, and integrations
* Partner with sales leaders to optimize pipeline stages, forecasting, account ownership models, and quota/revenue tracking
* Develop and maintain dashboards/reports that provide visibility into funnel conversion, pipeline coverage, rep performance, and revenue efficiency
Marketing Operations & Technology:
* Configure, manage, and optimize marketing technology platforms, including marketing automation tools, advertising platforms (e.g., StackAdapt, LinkedIn Ads), analytics solutions (e.g., Matomo, Google Search Console), and content management systems (e.g., WordPress).
* Build, execute, and measure multi-channel campaigns (email, paid search, paid social, display, retargeting)
* Develop segmentation, scoring models, nurture programs, and attribution frameworks to maximize lead conversion and revenue impact
* Partner with creative and content leads to ensure smooth campaign launches and accurate tracking
Revenue & Performance Analytics:
* Build and optimize end-to-end reporting that connects marketing performance to sales outcomes and revenue impact
* Implement multi-touch attribution models to measure ROI across channels
* Deliver insights on customer acquisition cost (CAC), lifetime value (LTV), funnel velocity, and campaign efficiency
* Translate insights into recommendations for leadership, helping allocate spend and prioritize initiatives
Qualifications:
* 5-7 years in Sales Operations, Marketing Operations, or Revenue Operations, ideally in organizations with diverse sales targets and complex sales cycles
* Proven experience as a CRM administrator/architect (Salesforce, HubSpot, Dynamics, Sugar, or equivalent), with the ability to design complex objects, workflows, and integrations
* Strong hands-on experience with marketing automation platforms (HubSpot, Marketo, Eloqua, or equivalent) and advertising platforms (Google Ads, LinkedIn, Facebook/Meta, programmatic/display)
* Familiarity with CMS tools (WordPress, Webflow, Drupal, or other)
* Strong understanding of demand generation, funnel management, and revenue attribution
* Exceptional cross-functional communication skills and stakeholder management; able to translate technical detail into business impact.
* HUGE PLUSES: CRM administrator certifications, Marketing Automation certifications, and web analytics certifications (GA4, etc.)
Why You’ll Love It Here:
* You’ll be the architect of growth infrastructure - shaping how Sales and Marketing work together from the ground up
* You’ll get to experiment, move quickly, and see your impact in real time
* You’ll have a clear path for growth as we scale
We are an equal opportunities employer and welcome applications from all qualified candidates.
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