About Gisada
Gisada stands for modern elegance, Swiss craftsmanship, and refined perfumery. As a globally established luxury fragrance brand, we combine creative vision with Swiss precision to redefine the international beauty landscape.
About the Role
We are looking for a strategic and creative PR Manager (m/f/d) to strengthen and expand Gisada’s global brand presence and reputation. Reporting to the Head of Marketing, you will be responsible for developing and executing international PR strategies, managing media relations, and ensuring consistent luxury brand storytelling across all markets.
Your Responsibilities
* Strategic PR Development: Define, implement, and continuously refine Gisada’s global PR strategy in line with brand positioning and business objectives.
* Media Relations: Build, maintain, and expand strong relationships with top-tier international media outlets and journalists.
* Content & Editorial Management: Draft and oversee press releases, media kits, brand stories, and editorial content with a strong luxury focus.
* Agency & Partner Management: Coordinate and manage external PR agencies across international markets, ensuring consistent brand alignment and high-quality output.
* Cross-Functional Collaboration: Work closely with marketing, product, and sales teams to align messaging and support integrated brand campaigns.
* Monitoring & Reporting: Track PR coverage, analyze performance metrics, and prepare reports to evaluate impact and optimize future strategies.
Your Profile
* 5–7 years of experience in international PR, ideally within luxury, beauty, or fashion.
* Degree in Communications, Public Relations, Marketing, or a related field.
* Proven experience in developing and executing PR strategies with measurable results.
* Strong network within international media and influencer landscapes.
* Excellent writing and editorial skills with a strong sense for luxury storytelling.
* Experience managing external agencies and multiple stakeholders across markets.
* Highly organized, proactive, and detail-oriented with a strategic mindset.
* Excellent communication skills in English and German; additional languages are a plus.
What We Offer
* The opportunity to shape and elevate the global image of an exclusive luxury fragrance brand.
* A strategic role with strong ownership and international exposure.
* Dynamic projects in a fast-growing, globally active company.
* A collaborative, passionate team within the beauty and luxury industry.
* Close collaboration with international media, influencers, and key partners.
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