Who We Are: Kontoor Brands is a portfolio of three of the world’s most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long- term value for its stakeholders. Job Posting: Senior Loyalty & CRM Specialist EMEA Location: Geneva // Switzerland Join Kontoor Brands, home of three of the world's most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®. We design high-quality apparel that empowers self-expression. Be part of our global community of more than 10,000 employees, fostering collaboration and innovation. Join us in our Geneva office and help shape the future with us. What’s the scope? As a Senior Loyalty & CRM Specialist EMEA you will Lead the strategic development, optimization and execution of loyalty and CRM programs for Lee & Wrangler in EMEA. You will enhance customer retention, grow customer lifetime value, increase engagement, and drive database growth through seamless, personalized experiences across customer touchpoints, including marketing, eCommerce, and retail channels. As our Senior Loyalty & CRM Specialist EMEA, your key responsibilities include, but are not limited to: Loyalty & CRM Strategy: Define, execute and nurture a loyalty program that boosts retention, lifetime value, and advocacy; own the CRM roadmap across digital and physical (Direct to Consumer) touchpoints. Customer Data & Segmentation: Manage the CDP for advanced personalization; create data‑driven segmentation; ensure GDPR compliance. Email & Direct Marketing ( SMS): Design, deliver and oversee email campaigns, customer journeys and automated CRM workflows (welcome series, win‑back, rewards etc.); collaborate with brand and eCom teams for consistent omni channel messaging. Performance Analysis & Optimization: T