Position Outline Agreement: Digital Ad Campaign Manager
Role Title: Digital Ad Campaign Manager
Department: Advertising Operations
Reports To: Agency Owner / Campaign Director
Location: Remote (Overseas Applicants Welcome)
Schedule: Full-Time; Weekend work required (primary workload Sat–Sun) with availability for Midnight EST updates during the week.
Role Purpose
To build, manage, and optimize digital ad campaigns across Meta, Google, TikTok, Snapchat, and Klaviyo platforms following LeftLane’s standard campaign architecture. This is an execution-focused role, ensuring campaigns are accurate, live, and reporting correctly, supporting some of the largest automotive influencer brands online. We are growing rapidly and seeking a Digital Ad Campaign Manager to join our team. This role is perfect for someone detail-oriented and technically skilled in ad platform operations, who thrives in a fast-paced environment.
45-Day Ramp-Up Training Plan
Week 1 (Days 1–7): Foundations & Platform Orientation
Milestones:
Complete onboarding to Meta, Google, TikTok, Snapchat, and Klaviyo accounts.
Shadow live campaign launches with a senior manager.
Complete 1 test campaign build per platform in a sandbox/demo environment.
Submit the first mock weekly revenue report for review.
Week 2 (Days 8–14): Supervised Execution
Milestones:
Launch real campaigns on Meta & Google under supervision.
Update creative assets across all platforms.
Monitor accounts daily and escalate 100% of identified issues.
Complete first live weekly revenue report with Execute 1 Klaviyo campaign with QA review.
Week 3 (Days 15–21): Independent Daily Ops
Milestones:
Independently launch Meta and Google campaigns with no critical errors.
Perform midnight updates solo.
Take full ownership of the monitoring & escalation process.
Complete weekly report accurately and on time without supervision.
Manage TikTok and Snapchat campaigns with minimal oversight.
Milestones:
Fully own campaign buildouts on all platforms (Meta, Google, TikTok, Snapchat).
Demonstrate ability to handle multiple simultaneous creative swaps and budget changes.
Achieve consistent 99%+ reporting accuracy.
Identify and propose at least one operational improvement (naming, QA, automation, etc.).
Week 6+ (Days 36–45): Full Autonomy & Scaling
Milestones:
Run all daily operations independently.
Complete all midnight updates and weekend workload autonomously.
Consistently meet all daily and weekly KPIs.
Successfully managed a full client account end-to-end for 1 week with no escalations required.
End of Ramp Review with Campaign Director — promotion from “Trainee” to “Active Manager.”
Responsibilities Key Responsibilities
Build ad campaigns across Meta, Google Ads (Search, Demand Gen, PMax), TikTok, and Snapchat.
Update ad creative and input daily budgets according to provided assets and instructions.
Monitor accounts for disapprovals, failed payments, outages, and escalate issues immediately.
Follow standardized LeftLane campaign structures and strategies.
Manage Google Ads creative uploads, cropping/resizing, and video placement.
Schedule and send Email/SMS campaigns through Klaviyo.
Complete weekly revenue reports segmented by platform (spend, revenue, ROAS).
Maintain high attention to detail on budgets, spelling/grammar, dates, and deadlines
Use Google Drive to manage creative assets across platforms.
Qualifications Role Requirements
Fluent English (reading, writing, speaking).
Weekend availability; midnight EST weekday updates.
Proven experience with Meta, Google Ads (incl. YouTube & PMax), TikTok, Snapchat Ads Managers.
Familiarity with Klaviyo, Google Drive, Google Sheets.
Detail-oriented reporting and campaign execution.
Bonus Skills
Shopify backend familiarity (conversion tracking, app setup).
Up to date on viral social trends.
Proficiency with AI tools (ChatGPT, Gemini).
Compensation About LeftLane Marketing
LeftLane Marketing is a specialized marketing agency that partners with some of the largest automotive YouTube influencers in the world. We help creators monetize their following by building and managing Shopify stores, designing merchandise, running vehicle giveaways, and managing multi-platform digital ad campaigns. Our firm has over 10 years of experience creating some of the largest vehicle giveaway brands on the internet.
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