Job Description
We are seeking a skilled marketing professional to lead our neuromodulation marketing efforts. As the Head of Marketing, you will be responsible for driving operational and strategic excellence in all marketing activities related to neuromodulation.
* Guiding internal and external training initiatives within your designated region.
* Collaborating closely with regional sales leaders, global marketing teams, and cross-functional partners to propel the growth and success of the NMD franchise.
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Key Responsibilities
The successful candidate will have the following responsibilities:
* Leadership & Team Management: Lead a dynamic team dedicated to NMD marketing, digital communications, professional education, and internal training activities.
* Strategic Vision: Shape the future of next-generation NMD products by contributing to the strategic vision and defining requirements for new products and enhancements.
* Market Expansion: Spearhead the market expansion process for the OUS region, ensuring our products reach new heights.
* Market Research: Conduct thorough market research to understand customer needs, validate product requirements, and evaluate design prototypes.
* Product Development: Collaborate with cross-functional product development teams and global marketing to bring innovative products to market.
* Sales Process Expertise: Develop in-depth knowledge of the sales process, providing essential monitoring and sales tools.
* Product Launches & Campaigns: Oversee the launch of new products and marketing campaigns, ensuring impactful market entry.
* Event Management: Organize and manage OUS NMD congresses, creating opportunities for networking and knowledge sharing.
* Marcom Projects: Lead Marcom projects, including the development of local websites and the creation or adaptation of marketing materials.
* Competitive Analysis: Monitor and evaluate competitive activities to identify opportunities and threats.
* Professional Education: Support the Manager of Professional Education in developing strategies and materials for customer training activities.
* Sales Training: Develop strategies and materials for sales training activities, empowering our sales force.
* Sales Support & KOL Management: Provide sales support and manage Key Opinion Leaders (KOLs) by attending key physician congresses and meetings and conducting field visits.
* Product Forecast & Obsolescence: Direct ongoing product forecast management and oversee product obsolescence plans.
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Required Skills and Qualifications
The ideal candidate will possess the following skills and qualifications:
* Educational Background: Master's degree in science, marketing, engineering, or a related field.
* Industry Experience: Minimum of 10 years' experience in the medical device industry (preferably with implantable devices) in product management or marketing, with a proven track record in product launches.
* Regulatory Knowledge: Familiarity with healthcare/medical regulatory, quality, and reimbursement environments.
* Customer Insight: Demonstrated ability to collect, analyze, prioritize, and communicate customer needs for new products.
* Team Leadership: Proven experience in leading cross-functional teams effectively.
* Communication Skills: Excellent interpersonal and leadership skills, with strong written and verbal communication abilities in English. Able to communicate effectively with physicians, nurses, and sales representatives.
* Presentation Skills: Comfortable presenting in front of large groups, engaging audiences with confidence.
* Analytical Skills: Exceptional analytical skills, with a results-oriented approach.
* Team Player: Resourceful and cooperative team player, capable of fostering collaboration within a working group or team.
* Project Management: Ability to manage multiple projects effectively in a fast-paced environment.
* Decision Making: Competent in making decisions with imperfect information, demonstrating sound judgment.