Sales & Marketing Manager (H/F)
Pâl'Otel Management SA – 1630 Bulle (FR)
Vacant since: 20.04.2026
Responsibilities
* Define and implement the commercial plan in collaboration with general management.
* Develop effective sales strategies to meet and exceed revenue targets (room revenue, F&B, group, events, etc.).
* Analyze segment performance, set objectives and adjust action plans based on results.
* Visit prospective clients and present various services (room stays, recreation, seminars, etc.).
* Organize and manage client site visits, both planned and on‑site.
* Analyze client requests, advise and make appropriate proposals.
* Prepare reports on sales activities and client visits.
* Organize sales activities, blitzes and prospecting.
* Participate in national and international trade shows.
* Plan and conduct sales calls in Switzerland and abroad.
* Respond to client needs and inform them of offered services.
* Build and maintain a solid portfolio of clients (companies, agencies, partners, TO).
* Contribute to the optimization of occupancy rate and average room price.
* Develop marketing plans aligned with commercial priorities (packages, seasonal promotions, digital campaigns).
* Create marketing and sales support (brochures, videos, presentations, advertising).
* Optimize the use of digital channels (website, social media, newsletters, OTAs) to increase demand and engagement.
* Animate internal and external sales and marketing teams (GSO Marriott International, DFM Team, etc.).
* Provide regular reports on sales results, marketing performance and key KPIs.
* Use market data to identify opportunities and adjust commercial tactics.
* Maintain competitive intelligence and analyze local and international market trends.
Qualifications
* Minimum 2 years experience in a similar role within a 4 or 5 star hotel.
* Fluency in French and English; a third language is an advantage.
* Strong knowledge of the main players in the Swiss corporate, MICE and leisure market.
* Interest in prospecting new clients and retaining existing clients.
Employment Details
* Work location 1630 Bulle (FR)
* Workload 100%
* Employment start Immediately
* Employment duration Permanent
* Work experience More than 1 year
* Education Higher professional education and training, diploma or equivalent
* English – Oral Good knowledge
* English – Written Good knowledge
* French – Oral Good knowledge
* French – Written Good knowledge
Send your application (cover letter, CV with photo) to career@sophoshotels.com.
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