Work Selection AG As a first-tier supplier to our renowned business partner, Roche Diagnostics in Rotkreuz, we are immediately seeking a motivated and dedicated Influencer Marketing Specialist EMEA/LATAM for a temporary assignment of one year with the possibility of extension As an experienced and innovative Influencer Marketing Specialist for the EMEA/LATAM Region you will be instrumental in developing, implementing, and optimizing effective Influencer Marketing Activities within the healthcare sector. You will play a key role in shaping the Global CGM (Continuous Glucose Monitoring) Influencer Strategy to accelerate implementation to local Marketing and Sales organizations (Affiliates) across EMEA/LATAM. Tasks - Influencer Marketing Management & Excellence - Strategic Contribution & Planning: Contribute to the co-creation of Global Influencer Marketing Strategy, translating them into actionable and impactful marketing plans tailored to EMEA/LATAM market needs, particularly within the Near Patient Care Customer Area and the CGM Solution - Influencer Activities Roll-out & Execution Leadership: Lead the effective roll-out, adoption and accelerated execution of the Global Influencer Strategy across EMEA/LATAM affiliates, ensuring alignment with global strategy while enabling local relevance - Expert Consulting & Standards: Provide consulting to global, regional, and affiliate marketing teams on designing, executing, and optimizing Influencer Campaigns aligned with the commercial priorities - Design and deliver toolkits, playbooks, and training programs to equip stakeholders with - Define and monitor KPIs for influencer initiatives to ensure measurable business impact - Stakeholder Engagement & Collaboration - Cross-Functional Partnership: Build and maintain strong collaborative relationships with key stakeholders across the organization, including Global, Regional & Local Marketers & Senior Leaders - Facilitating Collaboration: Enable effective cross-functional collaboration to connect key stakeholders, ensure alignment, and drive timely decision-making for campaign success - Growth Mindset - Embracing Challenges & Learning: Proactively seek feedback and view challenges within diverse markets and complex projects as opportunities for continuous learning, adaptation, and improving digital marketing effectiveness - Curiosity & Continuous Improvement: Maintain a strong sense of curiosity to constantly explore new digital possibilities, question the status quo - Strong project management skills with the ability to manage multiple projects and activities simultaneously across different affiliates Must Haves - Minimum Bachelor's degree in Marketing, Business Administration or a related field. Master's degree is an advantage - 3+ years of experience as International Influencer Marketing Specialist - Senior skills in identifying, engaging and managing influencer and agency partnerships to ensure authentic, long-term collaborations - MedTech or Healthcare Experience - Analytical & Systems Thinking - Agile Project Management, Stakeholder Management & Communication Skills - Curiosity and commitment to continuous learning and improvement - Fluency in English (written and verbal) - Strong organizational and agile project management skills - Excellent communication skills in English Nice to Haves - Digital Marketing Channel Experience in: Sprinklr, Marketo, Salesforce Marketing Cloud, Adobe Experience Manager, Social Media native Platforms (paid & organic) - Experience in the Integration of AI along the Marketing processes and activities - Experience working in regulated industries where content approvals and medical/legal/regulatory (MLR) reviews are required - Experience collaborating with leading corporate influencer agencies (e.g., WPP, Reachbird) Are you interested? Do not hesitate and submit your complete application documents online today. Wir wertschätzen Vielfalt und begrüssen daher alle Bewerbungen ? unabhängig von Geschlecht, sozialer Herkunft, Religion, Alter und Identität. Zur leichteren Lesbarkeit und besseren Verständlichkeit verwenden wir nur eine Gender-Form. Selbstverständlich sind im jeweiligen Kontext alle Genderformen gleichermassen gemeint. Temporär 100% Mitarbeiter Branche: Anderes Funktion: Anderes