Role Overview
Altra Running is looking for a Manager, GTM & Marketplace Strategy based in Stabio, Switzerland. As Manager, GTM & Marketplace Strategy you will play a critical role in driving seasonal execution through an integrated Go‑To‑Market process and defining a clear, disciplined Marketplace Strategy across EMEA. You will partner closely with the General Manager EMEA & APAC and regional cross‑functional leaders, plan, execute and assess initiatives that drive revenue growth and profitability while protecting brand equity, marketplace integrity and consumer experience. You will collaborate with the Global GTM Director based in Denver to ensure full alignment between regional execution and global GTM strategy, marketplace governance and brand priorities. Acting as the guardian of GTM milestones and marketplace governance, you will orchestrate preparation, execution and performance tracking across Digital Marketplaces, Wholesale and DTC, delivering key insights and recommended actions to stakeholders.
Key Responsibilities
* Marketplace Strategy & Protection
o Define and drive a clear Marketplace Strategy aligned with Altra Running’s brand positioning and long‑term growth ambitions.
o Ensure robust marketplace protection, including assortment control and brand representation, price architecture, channel discipline and segmentation enforcement, compliance with contractual, legal and financial frameworks.
o Partner with Finance and Legal teams to manage marketplace models, contracts, margins and risk exposure.
* GTM Process & Operations
o Partner with E‑commerce, Merchandising, Marketing and Area Management teams to lead seasonal GTM processes, ensuring marketplaces are fully integrated into the GTM calendar.
o Align regional GTM plans with global strategy, milestones and priorities.
o Drive execution of GTM deliverables, including marketplace go‑live timing, seasonal assortment drops, channel‑specific GTM priorities, and end‑to‑end execution of strategy at every GTM milestone.
* Segmentation & Channel Governance
o Define and enforce clear channel and marketplace segmentation across DTC, strategic wholesale partners and digital marketplaces.
o Translate segmentation into actionable assortment strategies, go‑to‑market priorities, regional and account‑level execution.
o Act as a strategic reference point to prevent channel conflict, brand dilution and price erosion.
* Cross‑Channel Performance Tracking & Reporting
o Track and analyze key seasonal and marketplace KPIs to assess brand performance and execution quality.
o Identify variances, propose corrective actions and provide strategic guidance to stakeholders.
o Deliver executive‑level reporting on sell‑through, inventory exposure, price integrity, margin and profitability.
* Cross‑Functional Leadership
o Act as a strategic peer and partner to E‑commerce managers, merchandising teams, area managers, finance and legal teams.
o Drive alignment, challenge assumptions and foster collaboration across regional and global stakeholders.
Qualifications & Skills
* University degree or equivalent, preferably in Business, Economics or a related field.
* Strong experience in GTM, marketplace management, e‑commerce or commercial strategy.
* Solid financial acumen with ability to work with KPIs, reporting tools and performance analysis.
* Highly analytical, strategic and structured mindset.
* Proven stakeholder management and cross‑functional leadership skills.
* Excellent communication skills in English; German is a plus.
* Strong passion for sports and the sporting goods industry.
* Results‑driven, proactive and ownership‑oriented approach.
Benefits
* Career ownership, enabling you to build knowledge and experience across different brands and countries.
* A supportive feedback‑based culture where respect and integrity guide us.
* Tailored training, from induction to ongoing online and face‑to‑face sessions.
* An inclusive environment for diverse backgrounds, lifestyles and nationalities.
* On‑site gym offering health and well‑being initiatives.
* Subsidised canteen and break‑out areas with complimentary hot drinks.
Equal Employment Opportunity Statement
VF is an equal employment opportunity employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment and to treating all associates and applicants without discrimination on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability or protected veteran status.
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