Application Deadline:
30 November 2025
Department:
Sales & Marketing
Location:
Switzerland - Engelberg
Description
* Under the supervision of the Director of Sales & Marketing create the hotel media and marketing plan.
* Implement media and marketing plan and coordinate with agencies.
* Determine overall marketing campaign ROI. Monitor and review the response rates in order to improve and take corrective measures (where applicable).
* Play a significant role in developing the hotel Marketing budget and maintain budget control.
* Under the guidance of the Director of Sales & Marketing create and implement all Marketing activities, including but not limited to:
* Creation and print of collateral
* Promotions and packages
* Advertising
* Market analysis
* Photo-shootings
* Plan, coordinate and implement direct marketing, both on- and offline.
* Maintain guest database for mailings.
* Liaise with F&B department to promote F&B outlets.
* Create, coordinate and maintain give-aways and collateral.
* Ensure picture storage and distribution systems are maintained (Picture Park & VFMLeonardo).
* Provide content and images for websites according to Corporate Identity.
* Ensure content and photography of 3rd party websites is maintained.
* Ensure compliance with Corporate Identity guidelines.
* Act as brand custodian for hotel and Kempinski brand.
* Ensure all creatives are reviewed and approved by Corporate Marketing in a timely manner before the advertising agency or printer proceeds.
* Attend to and deliver all requirements of Corporate Marketing within the given deadlines.
* Coordinate between the hotel and Corporate Marketing and agencies whenever necessary.
* Maintain updates of Corporate Marketing guidelines and inform colleagues.
* Communicate and coordinate with internal departments, especially sales, Public Relations and web as well as creative agencies and suppliers.
* Bring ideas and participate in the preparations of the promotional theme events, other promotional activities and invitation lists.
* Proactively promote Rooms, Food and Beverage including Banquet/Conferences, or any other current or forthcoming activities which lead to potential sources of business.
* Contribute to my.kempinski to share best Marketing practices, the best practices can be collateral, successful promotions, outlet launches etc, this provides a channel for inter-hotel learning and also creates motivation.
* Conduct competition checks, benchmarking and follow up on market trends on a regular basis.
* Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing.
* Follow the sales and marketing results and propose corrective actions if needed.
* Take part in sales and marketing training programmes.
* Keep up to date with the latest developments in the hotel including all activities, promotions, rates of the hotel.
* Provide administrate support for the Marketing office in the absence of a coordinator.
Key Responsibilities
* Marketing activities are created, planed, coordinated and implemented.
* Targeted goals as defined in the hotel marketing plan are reached.
* Kempinski's brand is protected and the awareness of the Kempinski brand as defined in the strategic marketing plan is enhanced.
Skills, Knowledge and Expertise
Several years experience in a similar role, preferably in a 5 star luxury hospitality background