Overview
This role is part of our Digital Marketing team, based in Zürich and Berlin. We focus on delivering cutting-edge solutions for some of the world’s leading brands, such as Meta, TikTok, eBay, Netflix, Logitech, Philips, and more, while fostering an environment of global collaboration and innovation.
JOB PURPOSE
Our SEO team helps clients strengthen their online presence and achieve sustainable growth through organic search and Generative Engine Optimization (GEO). As a Senior SEO Consultant, you’ll be a strategic partner - understanding client needs, constructively challenging goals, assessing feasibility, and providing actionable solutions.
This role requires solid SEO expertise, strategic planning skills, and a results-oriented mindset. The ideal candidate can manage and optimize SEO strategies end-to-end while collaborating effectively across teams. You are analytical and critical, yet creative and curious - with the ability to translate complex insights into clear recommendations that drive measurable impact. While prior experience with GEO is not required, you should be eager to learn and develop expertise in this emerging field.
KEY RESPONSIBILITIES
* Develop and implement effective SEO/GEO strategies that align with client objectives and target audiences.
* Independently manage and advise medium to large client projects.
* Conduct SEO/GEO audits, strategy concepts, and analyses (e.g. keyword/prompt research, technical checks, content checks, backlink audits).
* Monitor and analyze performance, prepare clear reports, and provide actionable recommendations to clients.
* Guide and delegate tasks to junior team members and trainees, ensuring quality assurance and supporting their development.
* Collaborate across teams and stakeholders, ensuring SEO/GEO initiatives are integrated into broader digital strategies.
* Stay up to date with SEO trends and innovations (including AI-driven search and Generative Engine Optimization) and adapt client strategies accordingly.
* Contribute to knowledge sharing by supporting internal trainings, workshops, or client education sessions.
* Ensure efficient project delivery within defined budgets and timelines.
WHAT WE ARE LOOKING FOR
* Fluency in German and English, both spoken and written (French is a plus).
* At least 5 years of professional experience as an in-house SEO or in an SEO agency.
* Expert knowledge in various SEO disciplines, especially technical SEO.
* Strong analytical skills, with the ability to interpret data and turn insights into impactful recommendations.
* Excellent communication and presentation skills, capable of translating complex SEO concepts into clear, actionable advice for clients and stakeholders.
* Ability to manage projects independently, while also collaborating effectively in a fast-paced, deadline-driven environment.
* Confidence in common SEO tools, MS Office (Excel, PowerPoint, Word), and basic knowledge of HTML/CSS.
* Curiosity and willingness to stay ahead of industry trends, including AI-driven search and emerging practices like GEO (Generative Engine Optimization).
* A proactive, critical, and creative mindset — with a drive to deliver measurable results.
WE OFFER
* An excellent salary based on experience and equal pay policies;
* Hybrid working: you can work from our office or remotely, with core hours to suit you;
* Above-average social performance, mental health support;
* 25 days paid holiday with the opportunity to take unpaid leave;
* We celebrate project and team successes together and enjoy social activities.
* Locations: Zürich or Bern offices with barrier-free facilities.
* A reputation for doing good. DEPT has been a Certified B Corp since 2021 and named ‘Agency of the Year’ at The Lovies and The Webby Awards.
* Opportunity to work with awesome clients of all sizes and across industries, with opportunities to develop your skills through training, development, and certifications.
* Global DEPT Cares Month to support local charities.
WHO ARE WE?
We are digital pioneers, focused on what we can create tomorrow. We were born digital and are a modern agency with strong tech and marketing capabilities. We hire curious, self-driven, talented people who never stop innovating. Our culture is big enough to provide global opportunities and benefits, while small enough to care and empower you to solve client problems from anywhere in the world.
DIVERSITY, EQUITY & INCLUSION
At DEPT, we create an inclusive workplace where everyone has an equal opportunity to thrive. We actively recruit, develop, nurture, and retain talented individuals from diverse backgrounds. We encourage applicants who may not meet every requirement to apply, and we offer reasonable adjustments during recruitment and employment. If you’d like to learn more about our DEI efforts, please review our information here.
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