Join to apply for the Global Head of Content, Robotics role at ABB
Report to: Business Communications Manager
Bei ABB unterstützen wir Industrien dabei, effizienter und nachhaltiger zu werden. Fortschritt ist bei uns keine Option, sondern selbstverständlich – für Sie, Ihr Team und die Welt. Als globaler Marktführer bieten wir Ihnen alles, was Sie brauchen, um diesen Wandel voranzutreiben. Der Weg dorthin ist nicht immer einfach – denn echtes Wachstum erfordert Mut. Aber bei ABB gehen Sie ihn nicht allein. Run what runs the world.
This role sits within ABB's Robotics business, a leading global robotics company. We're entering an exciting new chapter as we’ve announced the plan for SoftBank Group to acquire ABB Robotics. SoftBank is a globally recognized $300B technology group and investor/operator focused on AI, robotics, and next-generation computing. By joining us now, you’ll be part of a pioneering team shaping the future of robotics—working alongside world-class experts in a fast-moving, innovation-driven environment.
Your Role And Responsibilities
ABB Robotics is seeking a Global Head of Content to oversee the vision, strategy, and execution of content initiatives that position the company as a global thought leader in technology, physical AI and robotics.
* Define and execute a global content strategy that aligns with the company’s mission, brand positioning, and business goals
* Coordinate and supervise content development through all phases of editorial production, from ideation to publication
* Manage editorial board meetings and the editorial calendar in close collaboration with product communications, business line communications partners, and the social media team.
* Collaborate seamlessly with external content partners and suppliers to produce high-quality, high-impact content
* Identify new formats, emerging platforms, and storytelling technologies (e.g., AI-driven narratives, immersive media, podcasts, interactive content)
* Act as the editor-in-chief of the brand; curating and overseeing all long-form, multimedia, and short-form content
* Apply a journalist’s approach to uncovering stories within the organization
* Partner with PR and communications teams to amplify stories across owned, earned, and paid channels
* Oversee budgets and define KPIs and success metrics to measure content impact across channels
Qualifications For The Role
* 10+ years in content strategy, journalism, communications within the high-growth tech / B2B sector
* Proficient editorial and storytelling background with a portfolio of brand-led and thought leadership content
* Deep understanding of the technology landscape, digital ecosystems, and B2B/B2C content channels
* Familiarity with emerging technologies, AI and digital transformation themes
* Proficient in cross‑functional leadership and stakeholder management skills
* Native level English required
* Curious storyteller who can translate complex tech ideas into human, emotional narratives
* Strategic thinker with a deep appreciation for brand, audience, and innovation
* Tech‑savvy creative who is on top of digital trends, platforms, and tools shaping the future of content
* Collaborative individual who flourishes in a rapidly evolving global landscape
Location: Flexible across Europe. Work model: hybrid.
Wir schätzen Menschen mit unterschiedlichem persönlichem Hintergrund.
References: JR00018143
Seniority level: Executive
Employment type: Full‑time
Job function: Marketing, Public Relations, and Writing/Editing. Industries: Automation Machinery Manufacturing.
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