Job Title: Brand Leadership Executive
About the Role
* Develop strategic plans to elevate brand value through marketing programs that drive sales and retention efforts.
* Lead the adoption of AI-powered analytics and marketing automation platforms to optimize brand performance.
* Support employee engagement initiatives that promote the brand's mission and values.
* Create compelling brand narratives aligned with corporate goals and objectives.
* Establish guidelines for brand usage across the organization, partners, and third parties, ensuring compliance.
* Partner with customer experience teams to ensure brand consistency across all touchpoints and optimize customer experiences.
* Develop measurement strategies for brand attributes, including awareness, familiarity, consideration, and preference relative to competitors globally.
* Design and execute marketing campaigns across paid and owned media channels to drive conversions and increase brand recognition.
* Identify and manage key sponsorships that elevate brand visibility and increase awareness among prospects and customers.
* Lead event strategy, communications, and event management for face-to-face and virtual events targeting internal and external audiences.
* Drive hybrid event strategies and immersive digital experiences to maximize engagement and return on investment.
Requirements
* Senior-level marketing professional with a strategic mindset and effective communication abilities.
* Ability to leverage disciplined and innovative thinking to drive business growth.
* Experience in product brand management within similar industry environments.
* Experience with Account-Based Marketing (ABM) for B2B services.
* Strong measurement and analytics expertise with the ability to define and measure brand metrics, including marketing attribution and ROI modeling.
* Proven track record managing high-profile brands using integrated marketing approaches.
* Global brand portfolio management experience.
* Crisis communications and brand reputation management experience.
* Ability to understand commercial drivers to execute business strategies.
* Outstanding analytical and problem-solving capabilities.
* Excellent oral and written communication and presentation skills.
* Strong ability to coordinate and manage distributed collaborative efforts across cross-functional teams.
* Extensive experience working in global and virtual environments with proficiency in digital communication platforms.
* Excellent project management, presentation, and team leadership skills with the ability to excel in fast-paced environments.
* Strong team collaboration skills with proven success developing stakeholder relationships.
* Bachelor's degree required, marketing or business-related degrees preferred.
* Advanced degree preferred (JD, MBA, or technical).
* 15+ years of related marketing experience, including 10+ years management experience in brand management.
* Experience leading brand teams in technology sectors and customer events.
* Experience building and scaling marketing teams in rapid-growth environments.
What's in it for You?
* A flexible work environment that offers a seamless experience digitally and physically connected.
* Flexibility & Work-Life Balance: Supportive workplace policies designed to help manage personal and professional responsibilities.
* Career Development and Growth: A culture of continuous learning and skill development to tackle tomorrow's challenges.
* Industry Competitive Benefits: Comprehensive benefit plans, including flexible vacation, mental health days off, access to wellness resources, retirement savings, tuition reimbursement, and employee incentive programs.
* Culture: Globally recognized reputation for inclusion, flexibility, work-life balance, and more.
* Social Impact: Opportunities to make an impact in your community with volunteer days off and pro-bono consulting projects.
* Making a Real-World Impact: Helping customers pursue justice, truth, and transparency.