Join us and Make a Difference in Global Health!
At our company, one of the world's leading pharmaceutical companies, we are dedicated to improving people's and animals' lives through health innovation. With a strong commitment to research and development, we work tirelessly to provide solutions that address the most urgent medical and veterinary needs. Our focus is on collaboration, diversity, and inclusion, creating an environment where every voice is heard and every idea is valued.
We are looking for passionate and talented individuals who want to join our team and contribute to our mission of transforming the health and well-being of communities around the world. If you are ready to take on new challenges and grow professionally in a dynamic and stimulating environment, we invite you to explore our job opportunities!
Your future starts here!
The Omnichannel Engagement Campaign Manager (OECM) role is crucial in transforming our company's go-to-market model and innovating how we collaborate and interact with markets by working with customers and creating state-of-the-art marketing programs for priority franchises in EURAM. The role involves enabling and supporting the customization and development of marketing automation campaign processes across regional teams, business units, and countries.
The ideal candidate should be able to manage campaigns from conception to successful implementation, manage customer journeys based on campaign rules, and work within an agile, cross-functional team. They should be capable of developing, executing, and promoting omnichannel digital marketing campaigns across EURAM to enhance customer engagement and foster a customer-first mindset.
Role Responsibilities & Key Activities
Omnichannel Campaign Design and Execution
* Coordinate with Global teams for digital implementation of regional/global campaigns for priority franchises.
* Set up and deploy Salesforce Marketing Cloud campaigns regionally and in countries.
* Manage regional/local websites and their deployment for priority franchises and OneWeb.
* Integrate forms with Veeva CRM (websites, landing pages, SFMC emails).
* Develop advanced Closed Loop Marketing relationships to streamline information following sales calls.
Measurement and Reporting
* Develop and implement a performance framework with key engagement metrics.
* Embed feedback systems to generate insights on customer behavior for refinement.
* Collaborate with Field Force Effectiveness & Business Analytics to gather qualitative and quantitative insights.
Upskilling and Capability Building
* Coordinate EURAM digital maturity assessments and align country roadmaps.
* Ensure understanding of market needs within the global and regional digital marketing strategy.
* Drive education on digital marketing channels, platforms, and approaches, seeking continuous improvement.
Skills Required
* Experience in digital marketing, preferably from an agency or team setting.
* Proven success in delivering digital marketing campaigns and content.
* Experience with marketing automation tools and web analytics, especially Salesforce Marketing Cloud and Google Analytics 360, is highly advantageous.
Behavioral Skills
* Innovative mindset with tolerance for ambiguity and iteration.
* Future-oriented, trend-anticipating advice for the business.
* Result-oriented with attention to detail.
* Strong communication and collaboration skills.
* Creative problem-solving and change-driving abilities.
* Ambitious, curious, tech-savvy, and proactive.
* Effective project and process management skills.
* Fluent in English.
Qualifications
* Bachelor's degree in marketing, communications, business, or related field.
* SalesForce Marketing Cloud certification preferred.
* 3-5 years of digital marketing experience.
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