Who are we
Welcome to Pdftools - the daughter company of Smallpdf and the pioneers in PDF technology since 1994. We offer comprehensive digital document solutions for businesses across the globe. With over 1000 satisfied customers in 70+ countries, we provide trusted PDF solutions for mission-critical business processes.
Pdftools has played a key role in shaping the PDF standard. Our software solutions and developer components are top-notch and built with precision in Switzerland. Join our dynamic team and experience our supportive and fun work culture that drives innovation in the PDF industry.
About PDF Tools APIs and service products
Products for the PDF Tools AG brand target developers that need to process a vast amount of documents. SDKs and shell tools enable engineers to build and integrate document processing into their product. We make it easy for our customers to convert, compress, manipulate, enrich and sign PDF documents and build innovative products and solutions.
Our website: https://www.pdf-tools.com/en/
About the role
At Pdftools, we're revolutionizing how businesses work with document automation through our cutting-edge PDF technology solutions. We're seeking a strategic Product Marketing Manager who can bridge the gap between our innovative PDF technology and the engineers who implement it.
As our Product Marketing Manager, you'll be the voice of our products to the market, translating complex technical capabilities into compelling narratives that resonate with developers and technical decision-makers. You'll develop deep expertise in our PDF technology stack while gaining an intimate understanding of the unique challenges faced by our target customers.
This role is ideal for someone who thrives at the intersection of technology and marketing—you're comfortable discussing API functionality in the morning and crafting customer-facing messaging in the afternoon. You'll own the go-to-market strategy for our products, ensuring our solutions are well-positioned against competitors and that our commercial teams have the tools they need to succeed.
If you're passionate about developer-focused technologies, have a knack for technical storytelling, and want to join a company that's transforming how enterprises handle document automation, we want to hear from you.
Responsibilities
1. Tell Pdftools' story to the market by gaining deep expertise in both our PDF technology solutions and the unique challenges faced by target markets and ICPs.
2. Build positioning, messaging, and value propositions for products and solutions to both our technical and business audiences.
3. Analyze market trends, competitive landscape, and customer feedback to inform product marketing strategies.
4. Leads commercial feature launches (materials, customer base info, newsletter, collateral) including training of commercial teams (sales).
5. Create technical informational content—sample apps, GitHub tutorials, webinars, conference talks - with some support from engineering.
6. Represent the company externally at meet-ups, trade shows, and customer briefings.
7. Create quarterly launch plans as part of our OKRs with measurable KPIs for each of our products.
8. Develop competitive positioning strategies against our main competitors.
9. Develop detailed case studies showing quantifiable ROI metrics from our enterprise customers.
Requirements
10. 3+ years of product marketing experience with developer-focused products (APIs, SDKs, CLI tools) - an engineering / developer background is a strong plus.
11. Hands-on experience with software development tools/workflows. You need to be able to think like an engineer and translate developer pain points into strategic messaging.
12. Strong communication and project ownership skills - able to take initiatives from idea to shipped deliverable with minimal oversight.
13. Demonstrated ability to convert technical capabilities into concise, impactful positioning and product narratives.
14. Proven experience owning GTM execution for new products/features across multiple channels.
Why Pdftools
Influence the way over 1,000 worldleading organizations handle PDF workflows every day. Push boundaries and iterate quickly to discover new solutions.
Flexible, hybrid work model – with regular team meetings to strengthen team spirit.
️ 30 vacation days – yes, you read that right!
Don’t leave your four-legged friends at home, our offices are pet-friendly.
16 weeks parental leave—100% of your salary—for all new parents
Sabbatical opportunities after 2 years with the company.
2,000 CHF annual training budget, including additional time off for courses or training.
Internal knowledge sharing & external coaching to further develop your professional and social skills.
Opportunity to participate in the PSOP - Phantom Stock Option Plan (terms & conditions apply).
PDF Tools is an equal opportunity employer. We believe in diversity and inclusion. We do not tolerate discrimination. We support a safe and respectful environment where everyone thrives.
By submitting your application, you allow PDF Tools to handle and store your data.
PDF Tools does not seek or accept unsolicited applications or CVs from recruitment agencies. We will not pay fees or commissions without a written contract that covers such arrangements.